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City of Hope · 1 month ago

Public Relations Manager

Irwindale, CA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $175K/yr

7+ years exp

City of Hope is a transformative organization focused on changing lives in the fight against cancer and other life-threatening illnesses. The Public Relations Manager will develop and execute strategic communications efforts to enhance the organization's reputation and visibility, engaging with media and external audiences to position City of Hope as a leader in cancer research and treatment.

AssociationEducationHealth Care

Comp. & Benefits

Responsibilities

Identify strategic and creative PR opportunities to develop multi-channel PR campaigns that engage key external audiences, including patients, physicians, thought leaders, media, and the public at both the national level and across City of Hope regions

In collaboration with the communications and marketing brand team, the Manager will lead an integrated planning process and drive the execution of communications initiatives, such as awareness campaigns, key organizational projects, and major City of Hope campaigns

The manager must also be able to translate scientific research into clear, accessible narratives for external audiences, and may serve as a media liaison at medical conferences

Support the execution of a comprehensive thought leadership and executive visibility strategy through earned and sponsored events, media opportunities, awards, and other channels

Serve as a trusted advisor to C-level executives and subject matter experts, preparing them for speaking engagements and developing speeches and briefing materials

Support a media relations program that strengthens relationships with top-tier national, trade, and regional media to enhance visibility and position City of Hope as a leading voice in cancer research and care

Assist in developing media strategies, crafting news releases, managing freelance writers and agency support, newsjacking, creating compelling pitches, media training subject matter experts, and producing contributed content to drive impactful coverage

Serve as a strategic partner to City of Hope regions, enhancing visibility and awareness through effective PR communication strategies

Collaborate with teams across the organization to develop and execute initiatives that align with overall goals

Create comprehensive toolkits and templates to ensure consistency and scalability across all regions

Track and analyze PR performance metrics, providing insights and recommendations for optimization

Prepare reports on media coverage, briefing booklets, campaign impact, and brand sentiment

Qualification

Corporate communicationsMedia relationsStrategic planningHealth care communicationsBiotech communicationsMetrics analysisStorytellingTeam collaboration