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StudioForty9 · 1 month ago

Paid Search Specialist (Remote)

United States

Full-time

Remote

Mid Level

3+ years exp

StudioForty9 is a recognised leader in the Irish digital sector, focused on delivering high-performance ecommerce solutions. The Paid Search Specialist will manage client media accounts to drive lead generation and improve conversions through PPC marketing campaigns across various platforms.

E-CommerceInternetUX Design

Responsibilities

Managing a portfolio of client media accounts to drive lead generation, increase sales, improve conversions and boost ROAS against paid performance channels

Developing, deploying, and optimising (PPC) marketing campaigns including paid search, shopping, display advertising across multiple advertising platforms

Taking ownership of managing pay-per-click advertising campaigns including the strategy, design, implementation, content, and analysis of ad performance

Providing high-value strategy and execution of paid performance media across various platforms

Delivering strong analytical skills with understanding of relevant web metrics and KPIs on all media activity

Working collaboratively with other marketing channel experts to develop a comprehensive strategy to achieve optimal results for clients

Representing StudioForty9 with respect to all of our ecommerce retail clients

Championing our client’s business within StudioForty9

Assessing and understanding business objectives of agency clients, translating those goals into a PPC strategy and action plan

Planning, creating and managing PPC campaigns across various platforms

Optimising campaigns on a regular basis using data from the campaign to improve performance, to reach set KPI and ROAS benchmarks and goals for the client

Monitoring, evaluating, reporting, and presenting the performance of campaigns by generating weekly and monthly performance reports to agency clients analysing trends, goals, opportunities, and other key performance indicators

Undertaking smart conversion decisions to ensure maximum effect for a given online budget spend

Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity

Working with Design, AMs, and Developer teams to ensure the capability to deliver, capture and ensure the success of aspects like landing pages, tracking codes, and integration of analytics

Qualification

PPC Campaign ManagementGoogle AdsData AnalysisGoogle AnalyticsEcommerce PlatformsPresentation SkillsTeam CollaborationCreative Thinking

Required

At least 3 years of experience working in a PPC-focused role

Deep knowledge of developing, deploying, and optimising (PPC) marketing campaigns including paid search, shopping, display advertising (incl PMax) across multiple advertising platforms (Google, Bing, etc)

Strong analytical skills with understanding of relevant web metrics and KPIs – PROAS, ROAS, CLV, CTR, CPC, etc

Ability to assess and understand business objectives of agency clients, translating those goals into a PPC strategy and action plan

Experience in planning, creating and managing PPC campaigns across various platforms

Experience in optimising campaigns on a regular basis using data from the campaign to improve performance

Ability to monitor, evaluate, report, and present the performance of campaigns by generating weekly and monthly performance reports

Experience in undertaking smart conversion decisions to ensure maximum effect for a given online budget spend

Ability to collaborate with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity

Experience working with Design, AMs, and Developer teams to ensure the capability to deliver, capture and ensure the success of aspects like landing pages, tracking codes, and integration of analytics

Experience with PPC tools: Google Ads, Microsoft Ads, Google Merchant Center, Data Feed Watch

Experience with Analytics & Reporting tools: Tag Manager, Google Analytics (incl GA4), Looker Studio

Experience with ecommerce platforms e.g. Shopify, BigCommerce

Experience in the retail sector

Ability to think creatively, strategically, and identify and resolve problems

Strong working experience in the analysis of data and reporting

Excellent written/presenting skills and ability to prepare reports and slide decks

Ability to prioritise tasks and manage deadlines in a fast-paced environment

Comfortable working on and collaborating with a multi-channel team

Ability to work remotely and communicate on Zoom, Google Meetings, Slack etc

Benefits

Pension scheme*

Flexible working hours - start/finish earlier or later to suit your personal circumstances

Remote working

Diverse and international team from all backgrounds

Professional development - courses, training and conference attendance

Weekly lunch & learns

Daily team catch ups on Zoom to knowledge share and problem solve

Quarterly team building events

Approachable management - Founder & CEO of StudioForty9 Gerard Keohane offers daily slots in his diary where team members can drop in to discuss anything at all

Availability of central office with open workspace - close to all the best cafes and restaurants in Cork including the famous English Market

Onboarding buddy - daily catch ups with experienced team members to help new hires to settle in

Individual onboarding programmes - tailored set of documentation for new team members based on their roles and responsibilities