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Workhuman · 6 hours ago

Product Marketing Manager, Analyst Relations

Framingham, MA

Full-time

Hybrid

Mid Level

$100K/yr - $120K/yr

4+ years exp

Workhuman is a company focused on bringing humanity to the workplace, and they are seeking a hybrid Product Marketing Manager with a passion for Analyst Relations. The role involves transforming product innovation into compelling narratives, supporting go-to-market launches, and managing relationships with top HR tech analysts to elevate Workhuman's presence in the industry.

Human ResourcesSaaSSoftware

No H1B

U.S. Citizen Only

Responsibilities

Own a global analyst relations program and shape Workhuman’s standing in Gartner, Forrester, G2, and other major industry evaluations

Directly influence product narrative, messaging, and competitive positioning across the Human Intelligence™ product suite

Access senior leaders, Product teams, and executives, where insights, reports, and briefings guide strategic decisions

Participate in major product launches, category storytelling, and external market messaging

Collaborate cross-functionally with Product, Sales, Creative, Events, and Corporate Comms to bring Workhuman’s point of view to life

Shape market perception through thought leadership collaboration, analyst briefing strategies, and category education

Qualification

Product marketingAnalyst relationsB2B SaaSHR tech experienceAnalyst platforms familiarityWriting skillsHighly organizedStrategic thinkingCross-functional collaboration

Required

4–6 years of experience in product marketing, analyst relations, communications, or B2B SaaS

Proven success managing analyst relations programs, briefing analysts, and influencing evaluations (e.g., Gartner MQ, Forrester Wave, G2, PEAK Matrix)

Strong writer and communicator—able to translate complex product concepts into crisp, compelling stories

Ability to work confidently with analysts, executives, and cross-functional partners

Familiarity with analyst platforms (Gartner, Forrester, IDC, G2, Everest Group), briefing processes, and research cycles

Comfort navigating enterprise sales motions, buyer mindset, and product value propositions

Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously

Strategic thinker with strong market awareness and the ability to synthesize trends into actionable insights

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role