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McGarrah Jessee · 1 month ago

Senior Media Buyer

United States

Full-time

Remote

Senior Level

McGarrah Jessee is seeking a Senior Media Buyer to manage local market media buys for their video/audio team. This role involves overseeing media-buying tactics, negotiating with stations, and ensuring campaign deliverables are met through effective communication and relationship management.

AdvertisingCRM

Responsibilities

Oversees daily workflow of all local market buying activity for an assigned list of markets. This includes but is not limited to: Meeting with directors of planning and buying to align goals for key campaigns and store openings

Bringing campaigns within goal parameters using an understanding of campaign needs

Negotiating costs and added value with stations, sharing competitive and trends vs. national benchmark pricing

Evaluating and trending ratings and impressions using Nielsen Live + Same Day data to ensure campaigns deliver at time of post

Understanding Nielsen data for rank and share of media opportunities within sponsorships and audience coverage

Maintaining exemplary relationships and clear communication with station reps and vendors

Taking ownership of desk workflow, including booking schedules, maintaining makegoods and communicating market changes to the director

Communicating accounting needs at time of invoicing and clearing discrepancies

Evaluating post at completion of campaign

Provides POV evaluation of client-requested needs, such as sponsorships, sports games, buying strategy and audience nuances per market

Qualification

Media buyingNielsen methodologyMediaocean/PrismaClient relationship skillsOrganizational skillsMicrosoft Office SuiteSQADInterpersonal skillsTime managementAttention to detail

Required

Excellent market and rep relationship skills

Excellent interpersonal and client relationship skills

Strong media knowledge within local buying and planning

Excellent organizational skills, with attention to detail/file saving and sharing

Strong time management with ability to hit deadlines for planning, buying and execution

Ability to prioritize tasks and delegate when appropriate

Proficient in Mediaocean/Prisma, Nielsen, Microsoft Office Suite, SQAD

Company

McGarrah Jessee

McGarrah Jessee is a independent advertising agency.

Founded in 1996

Austin, Texas, USA

51-200 employees

https://mcj.co

Funding

Current Stage

Growth Stage

Leadership Team

Heather Miller

Managing Director & Head of Brand Management

Mark McGarrah

Partner

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