Sigga Technologies · 1 month ago
Director of Growth (Demand Generation & Content)
United States
Full-time
Remote
Director/Executive
7+ years expSigga Technologies is a global leader in Enterprise Asset Management solutions, seeking a strategic and hands-on Director of Growth to lead demand generation and content strategy. This role is pivotal in shaping marketing efforts and driving revenue growth in a fast-paced B2B SaaS environment.
AppsDeveloper ToolsInformation TechnologyMobileSaaSSoftware
Hiring Manager
Janaina Candido da Silva Fante
Responsibilities
Own Full-Funnel Demand Generation: Develop and execute strategies from ICP targeting to campaign launches, lead qualification (SQLs), and pipeline creation to drive measurable revenue outcomes
Build Content Flywheel: Lead the creation and distribution of high-impact content, including blogs, PR releases, short-form videos, eBooks, customer success stories, and product roadmap announcements
Execute Growth Roadmap: Implement a 12-month plan aligned with pipeline goals, optimizing for efficiency and scale
Manage Nurture & Re-Engagement Campaigns: Oversee inbound and outbound programs to maximize lead conversion and customer retention
Coach SDR Team: Provide guidance on messaging, sequencing, objection handling, and qualification to enhance sales development effectiveness
Collaborate on Pipeline Health: Partner with the Head of Sales to analyze field feedback, refine strategies, and ensure robust pipeline performance
Manage Campaigns and Tactics: Design, implement, and optimize multi-channel marketing campaigns and tactical initiatives to achieve demand generation objectives
Oversee Marketing Tech Stack: Select, manage, and integrate marketing technologies to streamline operations, track performance, and enable data-driven decisions
Lead Digital Marketing Efforts: Direct website management, optimization, and digital channels to enhance online presence and support lead generation
Qualification
Required
7-10 years of B2B SaaS marketing experience, with at least 7+ years focused on demand generation and content creation
Proven ability to generate $5M+ insourced pipeline annually for companies
A player-coach mindset: Hands-on experience writing content, recording videos, testing campaigns, and optimizing tactics while leading strategy
Expertise in managing end-to-end content processes, from ideation to launch (e.g., crafting headlines, producing 30-second videos, and running LinkedIn campaigns)
Proficiency with AI tools such as ChatGPT, Jasper, Clay, Claude, and Gong for insights and automation
Background in asset-intensive or SAP-centric markets, with strong collaboration across Sales, Product, and Customer Success teams
Benefits
Make an Impact: We are a growing company in a massive, underserved market. You won't be a small cog in a big machine. Your work will directly impact our growth and success.
Solve Real Problems: Our software helps keep the world's most essential industries running—from making food to producing energy.
Great Culture: We are a global, collaborative team that values curiosity, integrity, and putting customers first.
Solid Growth Path: This role offers clear opportunities for professional advancement and leadership development as the company continues to expand rapidly.
Company
Sigga Technologies
Sigga is an SAP certified global software company providing scalable, out-of-the box Enterprise Asset Management (EAM) solutions across industry sectors.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-01-04Private Equity
2013-07-16Private Equity
Leadership Team
Gustavo Comanduci
Global CTO & President LATAM
Romeu Sciotta
Executive Vice President Of Operations
Recent News
Innova Capital
2025-01-13
Business Journals
2022-08-22
Company data provided by crunchbase