Growth Lead, Content & Marketing jobs in United States
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Decoda Health · 3 months ago

Growth Lead, Content & Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$100K/yr - $180K/yr
date3+ years exp

Decoda Health is building an AI-native operating system for healthcare, aiming to transform clinic operations. They are seeking a Growth Lead, Content & Marketing to develop and execute a content strategy that enhances brand visibility and drives qualified leads through various digital channels.

Artificial Intelligence (AI)FinTechHealth CareMedicalSoftware

Responsibilities

Develop and execute a content strategy that amplifies Decoda’s voice across social, blog, and paid channels
Produce and oversee short-form videos, carousels, posts, blogs, and customer stories that highlight how AI transforms clinic operations
Maintain a consistent publishing cadence (3–5 posts/week) and create a library of reusable creative templates
Design multi-channel growth experiments — test messaging, formats, and calls-to-action to identify what drives engagement and inbound leads
Manage paid and organic performance across Meta, TikTok, and Google Ads, optimizing cost per lead
Collaborate with the CEO and sales team to ensure content aligns with pipeline priorities and customer messaging
Set up and manage analytics and attribution (GA4, Meta Insights, UTM tracking)
Track engagement, conversion, and funnel performance weekly
Share insights and recommendations for scaling the most effective campaigns
Shape Decoda’s brand voice — intelligent, practical, trustworthy
Support influencer, media, or clinic partnerships through co-branded campaigns and content collaborations
Help launch key announcements, product releases, and case studies

Qualification

Content marketingGrowth analyticsDigital marketing channelsCopywritingAnalytics toolsCreative toolsA/B testingSEO toolsVideo content production

Required

3+ years of experience in growth, content marketing, or performance marketing, ideally in SaaS, DTC, or healthcare
Proven ability to create and ship high-quality content across multiple formats (video, copy, blog, social)
Deep understanding of digital channels — Meta Ads, TikTok Ads, Google SEO, and LinkedIn
Basic proficiency in analytics tools (GA4, Meta Business Suite) and performance tracking
Strong copywriting skills with a sharp eye for visuals and storytelling
Hands-on with creative tools (Canva, CapCut, Adobe, or Figma)
Comfortable running experiments and making data-informed decisions

Preferred

Experience building inbound funnels from scratch at a high-growth startup
Understanding of healthcare, wellness, or clinic-based businesses
Knowledge of A/B testing frameworks or growth automation tools (Zapier, HubSpot, etc.)
Experience producing video content (on-camera or directing talent)
Familiarity with SEO tools (Ahrefs, Semrush) and content ops workflows (Notion, Asana)

Benefits

Health and wellness benefits
Flexible remote work
Autonomy, creative freedom, and resources to experiment boldly

Company

Decoda Health

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Decoda Health reimagines how practices manage conversations with patients about payments in a respectful and explainable way.
dateFounded in 2023
location
San Francisco, California, USA
people-size2-10 employees
web-link
https://decodahealth.com

Funding

Current Stage
Early Stage
Total Funding
$5M
Key Investors
Y Combinator
2025-11-11Seed· $4.5M
2023-09-06Pre Seed· $0.5M

Leadership Team

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Daniyal Afzal
Co-Founder
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Company data provided by crunchbase