Waystar · 1 month ago
Director, Trade Shows + Events
Lehi, UT
Full-time
Onsite
Mid, Senior Level
7+ years expWaystar is a company that helps providers simplify healthcare payments through innovative technology and robust data. They are seeking a Director of Trade Shows + Events to strategically plan and execute impactful events that align with marketing objectives and drive brand visibility. The role involves managing event budgets, collaborating with cross-functional teams, and leading the event coordination team to ensure successful execution of events.
FinanceHealth CarePaymentsSoftware
Responsibilities
Develop and implement a comprehensive events strategy that aligns with the company's marketing objectives and business goals. Identify key industry events, trade shows, and conferences that provide brand visibility, revenue growth, and networking opportunities
Propel results with creative strategies. Get the most out of events by creating memorable experiences, integrated with campaigns and other cross-functional initiatives to maximize results
Ideate impactful experiences, with our brand in mind. Ensure that all events reflect the company’s brand values and messaging. Oversee the design and branding of event booths, displays, promotional materials, and online presence
Oversee the full lifecycle of event management, from initial concept to logistics and execution to post-event analysis. Leverage historical data to plan high-impact strategies
Lead and mentor an event coordinator and external vendors to ensure the successful execution of events. Foster a collaborative and results-driven environment
Build and maintain relationships with event vendors, venues, and contractors. Negotiate contracts, ensure cost-effective solutions, and manage vendor performance to meet event objectives
Create and manage event budgets, ensuring events are executed within financial constraints while maximizing ROI. Track and report on event expenses, ensuring transparency and financial accountability
Work closely with Sales, Marketing, and Channel to develop event messaging, marketing collateral, and promotional strategies. Ensure alignment of event goals with overall business objectives
Collaborate with Sales and Marketing teams to develop strategies to drive booth attendance, on-site demos, and post-event follow-up. Establish metrics for event success and provide detailed reports on ROI, including audience engagement, leads generated, and brand exposure
Conduct post-event debriefs and evaluations to assess successes and areas for improvement. Provide recommendations for future events and report on key performance metrics to senior leadership
Qualification
Required
Bachelor's degree in Marketing, Business, Event Management, or related field (Master's degree preferred)
7+ years of experience in event planning and management, with at least 3-5 years in a leadership or managerial role
Proven experience organizing large-scale trade shows, conferences, or corporate events
Ability to travel frequently, including potential overnight stays for on-site event management
Demonstrated ability to manage multiple events simultaneously while maintaining high attention to detail
Strong project management and organizational skills
Excellent leadership, team-building, and mentoring abilities
Exceptional communication and negotiation skills
Proficiency in event management software (e.g., iCapture, Calendly, ExhibitForce) and MS Office Suite
Budgeting and financial management expertise
Creative and strategic thinker with an eye for innovative event concepts
Strong problem-solving skills and the ability to work under pressure
Results-driven, with a focus on achieving measurable outcomes
Adaptable and able to thrive in a fast-paced, changing environment
Collaborative mindset with the ability to work cross-functionally and influence key stakeholders
Preferred
High-level of enthusiasm and organizational skills
Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
Highly accountable; taking full ownership of event strategies and execution
Excellent oral and written communication skills with great attention to detail
Benefits
Competitive total rewards (base salary + bonus, if applicable)
Customizable benefits package (3 medical plans with Health Saving Account company match)
Generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays
Flexible time off for our exempt team members + 13 paid holidays
Paid parental leave (including maternity + paternity leave)
Education assistance opportunities and free LinkedIn Learning access
Free mental health and family planning programs, including adoption assistance and fertility support
401(K) program with company match
Pet insurance
Employee resource groups
Company
Waystar
Waystar is a technology platform that provides healthcare revenue cycle management solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.12B2025-09-11Post Ipo Secondary· $709.2M
2025-05-13Post Ipo Secondary· $557M
2025-02-20Post Ipo Equity· $800M
Leadership Team
Steven M. Oreskovich
Chief Financial Officer
Ryan Ayres
VP Sales - Health Systems and Hospitals - Western Region
Recent News
2026-01-16
2026-01-13
2026-01-12
Company data provided by crunchbase