Nutrient · 1 month ago
Director of Revenue Marketing
United States
Full-time
Remote
Director/Executive
8+ years expNutrient is on a mission to evolve how humans interact with documents. The Director of Revenue Marketing will be responsible for all pipeline creation and acceleration, architecting and executing integrated marketing strategies that optimize conversion across the full funnel.
Cloud ComputingDocument ManagementMobileSoftware
Responsibilities
Own the full SLG demand generation strategy, delivering pipeline that meets or exceeds quarterly targets
Design and run multi-channel campaigns across paid search, paid social, display, retargeting, email, and partner channels
Create and operationalize sales campaigns in partnership with Sales leadership, including outbound motions, account-based plays, and nurture workflows
Partner with the content team to create assets that support conversion across the funnel (e.g. landing pages, nurture flows, gated content)
Implement rigorous testing frameworks to optimize CPL, CAC, MQL → SQO conversion, and down-funnel efficiency
Develop Nutrient’s PLG motion, including in-product onboarding journeys, self-serve sign-ups, and activation strategies
Partner with Product and Engineering to define friction points and optimize user acquisition, activation, and expansion
Create experiment roadmaps to test pricing, packaging, onboarding flows, and usage triggers
Develop dashboards and KPIs that measure PLG effectiveness and channel contribution to revenue
Own day-to-day digital advertising programs, including budget allocation, forecasting, optimization, and vendor management
Manage the marketing tech stack (MAP, attribution, automation tools, analytics) to ensure clean, actionable data
Build dashboards that track pipeline health, conversion rates, and ROI across all channels
Oversee all virtual and in-person events, including webinars, sponsored conferences, customer events, and roadshows
Build field marketing programs that support regional sales teams and accelerate late-stage deals
Lead cross-functional campaign planning across product marketing, content, sales, and design
Manage a small team of demand generation, digital marketing, and marketing operations specialists
Foster a culture of experimentation, accountability, and data-driven decision-making
Partner closely with Sales, Product, and Customer Success to ensure tight alignment on pipeline goals and funnel performance
Qualification
Required
8+ years in B2B SaaS demand generation or growth marketing, including 3+ years in a leadership role
Proven track record of delivering predictable, scalable pipeline in a high-growth environment
Deep expertise in digital advertising, campaign development, and full-funnel performance optimization
Experience building or contributing to a PLG motion (activation, onboarding, usage expansion)
Strong understanding of marketing automation, CRM systems, and attribution modeling
Comfortable rolling up your sleeves and operating in a fast-moving, startup environment
Exceptional analytical skills, with the ability to interpret data and turn insights into action
Collaborative leader who thrives at the intersection of marketing, sales, and product
Benefits
Competitive salaries
Comprehensive benefits
Annual global retreat
Company
Nutrient
Nutrient delivers the building blocks to accelerate digital transformation for modern businesses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$115.94MKey Investors
Insight Partners
2021-10-01Private Equity· $115.94M
Leadership Team
Jonathan Rhyne
Co-Founder, Chief Executive Officer
Company data provided by crunchbase