ECPI University · 1 day ago
Website Marketing Manager
Virginia Beach, VA
Full-time
Onsite
Mid Level
3+ years expECPI University is seeking a Website Marketing Manager to enhance the professional and personal lives of students through education. This role focuses on planning, executing, analyzing, and optimizing the university’s websites to improve brand awareness, engagement, and enrollment.
Higher Education
Responsibilities
Take primary responsibility for overall website performance, including engagement and inquiry conversion
Manage the website content calendar, ensuring support around peak seasons and key events for the university
Manage the day-to-day operations of ECPI University’s websites, ensuring functionality, usability, and consistency across all platforms
Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives
Work closely with internal stakeholders to integrate the websites into CRM and Lifecycle campaigns
Plan and implement site improvements, new features, and navigation structures to enhance the user experience
Analyze website and campaign performance to generate insights and incorporate into future planning
Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines
Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices
Create and manage workflows that balance strategic priorities with intake requests from various stakeholders
Stay current with industry trends, emerging web technologies, and higher education best practices
Qualification
Required
Bachelor's degree in Marketing, Communications or related field
Minimum 3-5 years' experience in website marketing management, with demonstrated success
Experience managing websites using content management systems
Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
Excellent problem-solving, communication, and collaboration abilities
Ability to balance analytical thinking with good design aesthetics
Proficiency in Google Analytics required
Knowledge of SEO principles, and best practices required
Strong presentation skills with the ability to gain alignment on recommendations
Understanding of layout principles, responsive design, and user experience (UX) concepts
Preferred
Google Analytics Certification preferred
WordPress preferred
Benefits
Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
Competitive compensation and medical/dental benefit plans
PTO and holiday pay
401(k) participation with possible employer contributions
Company
ECPI University
According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neil Amari, CPA
Chief Financial Officer
Barbara Larar
Chief Operating Officer
Company data provided by crunchbase