ECPI University · 1 day ago
SEO Specialist
Virginia Beach, VA
Part-time
Onsite
Entry, Mid Level
1+ years expECPI University is seeking an SEO Specialist to enhance brand engagement and loyalty through effective website SEO and content strategies. The role involves overseeing website content, search engine optimization, audience engagement, and analytics reporting while collaborating with various stakeholders to develop consistent digital marketing plans.
Higher Education
Responsibilities
Leverage tools, including Google Analytics, to monitor, report and act on performance of all website/digital properties
Report weekly and monthly on all website traffic and engagement growth through data collection and reports
Conduct website audits and identify SEO opportunities and present plans to enhance website performance
Conduct keyword research to determine the most appropriate and relevant keywords to target
Manage all website properties internal linking structure and enhance to support SEO efforts
Conduct competitor keyword and website analysis
Monitor and report on search engine keyword rankings
Crawl internal and external websites on a regular basis to identify SEO opportunities for improvement
Plan and execute a content strategy for ECPI University (and subsequent brands) that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segments
Manage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pages
Qualification
Required
Minimum of 1-2 years' experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
Bachelor's degree in Marketing or related field
Google Analytics and reporting experience is required
Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
Ability to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects required
High attention to detail required
Excellent organizational skills with the ability to multitask and meet deadlines required
Preferred
Experience in Higher Education vertical is preferred
Google Analytics Certification preferred
Company
ECPI University
According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neil Amari, CPA
Chief Financial Officer
Barbara Larar
Chief Operating Officer
Company data provided by crunchbase