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SINE Digital · 1 month ago

Email & CRM Coordinator

New York, NY

Full-time

Hybrid

Mid Level

$55K/yr - $70K/yr

3+ years exp

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. They are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for their clients, focusing on enhancing audience relationships and driving ticket sales.

AdvertisingAnalyticsContentSEOWeb Development

Responsibilities

Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting

Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura

Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows

Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies

Build emails using HTML, drag-and-drop templates, and custom modules as required

Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives

Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution

Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields

Use CRM data to personalize and tailor messaging for maximum relevance and conversion

Maintain clean, accurate, and organized audience lists and segmentation logic

Track and analyze performance metrics across email and SMS channels

Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements

Use SINE's custom reporting app along with optional Looker Studio dashboards to communicate performance trends

Present performance recaps to internal teams and clients as needed

Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies

Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks

Establish and develop relationships with US media owners

Keep abreast of changes in the NYC and broader US media landscape

Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent

Represent SINE at various industry conferences and events, building the company's presence and network

Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise

Qualification

Email marketingCRM platformsHTML email editingMailchimpHubSpotSalesforceTessituraSegmentationA/B testingPassion for arts & cultureOrganizational skillsAttention to detailCommunication skills

Required

3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing

Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly

Comfortable building/customizing HTML emails and working with responsive templates

Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization

Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics

Exceptional attention to detail, organizational skills, and commitment to QC

Able to translate data into clear insights and recommendations

Strong communication skills, both written and verbal

Preferred

Passion for live entertainment, Broadway, and arts & culture is a plus

Benefits

24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)

3pm finish on a Friday

Access to 401(K) Retirement Plan

Access to Company subsidised healthcare and dental care

Hybrid working and working from home equipment allowance

Occasional free tickets to live events

Structured personal development, a customised training program and opportunities to attend industry conferences

An active social events calendar and opportunity to input into the social calendar

Opportunities to help further shape the business culture and agency benefits