Orchestra · 1 month ago
Account Director, Influencer
New York, N.Y.
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $120K/yr
5+ years expDerris is a brand consultancy that helps build great brands through strategic storytelling and communications. The Director, Influencer will lead innovative campaigns to connect brands with culture, overseeing influencer casting, campaign strategy, and performance reporting while collaborating with PR teams to enhance storytelling efforts.
MarketingPublic RelationsTelecommunications
Responsibilities
Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from sports, entertainment to fashion, beauty, wellness, lifestyle and more
Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
Foster positive relationships between clients, influencers, and consumers
Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
Act as agency liaison with major social platforms, digital influencers, and partner agencies
Qualification
Required
5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
Demonstrated ability to think through communication strategies and deliver tangible results
Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
Expertise in both organic and paid advocacy strategies
Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
Experience with daily management of junior level staff members as well as management up to senior executive
Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
Comfortable working across industries with an ability to connect the dots between their similarities
Desire to constantly innovate and test new things, not just follow a pre-established playbook
Benefits
Employer-sponsored Health, Dental, and Vision insurance
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
401K with a 4% employer match and no vesting period
Free lunch 1x per week
Generous paid time off (PTO), inclusive of general PTO, 13 paid bank holidays and 2 days for volunteer work
Summer Fridays
Pre-tax commuter benefits
Parental leave
Monthly cell phone data reimbursement
Life insurance
Short and long-term disability insurance
Continuous skills training tailored to your role
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase