Erlanger · 1 day ago
Art Director
Erlanger is a major health system with an in-house marketing team that operates like a full-service marketing firm. The Art Director is responsible for leading the visual development of marketing campaigns, managing the design team, and ensuring that all visual assets align with brand guidelines while also producing high-level design work.
Hospital & Health Care
Responsibilities
Translate campaign strategies and creative briefs into compelling design concepts and executions
Lead design ideation sessions with the internal creative team and develop multiple visual approaches to meet campaign needs
Maintain a deep understanding of brand identity and design best practices to ensure consistency and quality across all assets
Supervise and mentor the Graphic Designer and Junior Graphic Designer, providing art direction, coaching, and timely feedback
Manage design assignments, prioritize workloads, and ensure that team output meets internal deadlines and expectations
Champion a collaborative, high-performance creative culture within the design team
Serve as the final checkpoint for visual quality and accuracy before materials are routed for approval or published
Support the development of assets across formats: digital ads, print collateral, event signage, social graphics, presentations, and more
Work hands-on to produce design deliverables as needed, especially for high-priority or high-visibility projects
Collaborate with the Marketing Strategists, Content Manager, and Digital/Web team to ensure visuals align with messaging goals and platform standards
Support Foundation and public health campaigns, internal communications efforts, and cross-departmental initiatives requiring design support
Attend project briefings and campaign planning sessions to ensure early alignment between strategy and visual execution
Provide visual direction and design support to other departments assigned by the Creative Director including PR, community relations, physician practices, and Foundation initiatives
Help adapt core brand assets for specialty applications across various Erlanger entities and initiatives
Ensure the design function is responsive, professional, and aligned with the organizations mission
Collaborate with outside creative vendors, freelance designers, photographers, or production houses as needed to execute or expand internal capacity
Ensure external resources deliver materials that meet Erlanger's creative standards and brand expectations
Participate in art reviews and production coordination with outside agencies or specialists under the guidance of the Senior Creative Director
Qualification
Required
Bachelor's degree in graphic design, Visual Communication, or related field
5-7 years of progressive design experience, including 2+ years in a supervisory or lead designer role
Strong portfolio demonstrating conceptual development, layout design, typography, and brand system execution
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Knowledge of production processes across digital, print, and environmental formats
Preferred
Experience Working In Healthcare, Nonprofit, Or Cause-based Marketing
Company
Erlanger
Erlanger, named among "America's Best Hospitals" by U.S.