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MGM Resorts International · 1 day ago

Executive Director Casino Marketing- Asia

Greater Salinas Area

Full-time

Onsite

Lead/Staff, Director/Executive

$86K/yr - $143K/yr

5+ years exp

MGM Resorts International is a leader in the entertainment industry, seeking an Executive Director of Casino Marketing. This role is responsible for generating incremental visits from casino customers and providing exceptional customer service while driving business growth and managing customer relationships.

GamblingHospitalityResorts

Responsibilities

Determine and evaluate customers’ casino activity to provide corresponding incentives and use authorization to approve comps and allowances (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)

Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts

Authorize and grant amount of marker authorization limits to qualifying customers

Evolve a player development skillset by engaging new and inactive customers

Assist in critical business decisions regarding customer credit lines, allowances, and comps while managing customers to profitable levels

Work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers

Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies

Attend special event functions to promote marketing efforts and greet customers

May attend quarterly Receivable Meetings to provide updates to the Corporate Finance group

Resolve customer disputes and complaints to the satisfaction of the customer and the company

Comply with Title 31 and attend all necessary training sessions

Qualification

Player developmentLoyalty programsProperty marketing strategiesCross-functional team leadershipCustomer service

Required

At least five years of relevant experience

Strong understanding of player development, loyalty programs, and property marketing strategies

Skilled in leading cross-functional teams, fostering collaboration, and aligning marketing efforts with overall business objectives

Preferred

Minimum of seven years of leadership experience within the casino marketing industry preferred

Prior experience working in a comparable resort environment, demonstrating success in driving guest engagement and revenue growth through strategic marketing initiatives

Benefits

Wellness incentive programs to help you stay healthy physically and mentally

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

Free meals in our employee dining room

Free parking on and off shift

Health & Income Protection benefits (for eligible employees)

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community