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Prisma Health · 3 months ago

Director - Business Strategy & Outreach - Post Acute

Greenville, SC

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Prisma Health is a healthcare organization dedicated to transforming healthcare for the communities they serve. The Director of Business Strategy & Outreach is responsible for planning and executing business development strategies for various health services, focusing on growth and stakeholder engagement.

Health CareHospitalMedical

Responsibilities

Conduct market research in collaboration with marketing and planning teams to identify growth opportunities, underserved areas, and emerging trends in home health and hospice care

Develop and implement strategies to expand into new geographies and deepen market penetration in existing locations

Collaborate with community liaisons or business development professionals to align divisional strategies with system strategies

Act as the primary liaison between referral sources and internal teams, ensuring seamless communication and coordination

Maintain and expand the customer base by building and sustaining rapport with key consumers and identifying new business opportunities

Monitor and report on the cost-effectiveness of business development efforts and ensure alignment with organizational objectives

Collaborate with clinical and operations teams to align business development with patient care delivery

Travel regularly to meet with stakeholders, attend industry events, and oversee business development initiatives in various regions

Consults and collaborates with service line directors, administrators, senior management and medical staff leadership in planning to meet system goals and objectives and to ensure continuity and quality of patient care

Provides operational support to service lines with any Certificate of Need completions, assist in the hiring of staff required to support service line growth. Provide support as needed

Analyze industry trends, competitor performance, and internal capabilities to inform strategic decisions

Establish and track KPIs related to growth, referral patterns, admissions, market penetration, and patient outcomes

Leads the intake teams for HH, Hospice and PACE ensuring census growth that supports a positive patient experience and high team member engagement

Performs other duties as assigned

Qualification

Strategic planningFinancial modelingMarket analysisLeadership experienceInterpersonal skillsComputer skillsNegotiation skillsCommunication skills

Required

Master's Degree - MBA, MHA, MPH or similar

5 years of leadership experience in home health, hospice, or related healthcare services

Knowledge of office equipment (fax/copier)

Proficient computer skills (word processing, spreadsheets, database)

Strong strategic planning, financial modeling, and market analysis capabilities

Excellent interpersonal, negotiation, and communication skills

Travel to local and regional sites, partner meetings, or industry conferences as needed

Preferred

In lieu of the education and experience noted above, a Bachelor's degree and ten (10) years of leadership experience in home health, hospice, or related healthcare services may be accepted