Alpha Lion · 2 months ago
Lifecycle Copywriter - Remote - US
United States
Full-time
Remote
Mid Level
$70K/yr - $90K/yr
3+ years expAlpha Lion is a company dedicated to helping individuals reach their Superhuman potential through innovative nutrition and culture. They are seeking a Lifecycle Copywriter to enhance customer lifetime value by creating impactful copy that engages and retains customers throughout their lifecycle stages.
FitnessHealth CareWellness
Responsibilities
Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics
Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more
Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data to deliver timely, relevant, and personalized messaging
Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows
Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results
Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies
Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys
Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact
Qualification
Required
3+ years writing sales-focused email/SMS copy for DTC and eCommerce brands
Strong understanding of subscription metrics (retention rate, churn, LTV) and how to influence them through messaging
Ability to create full strategic briefs—covering design, UX flow, content hierarchy, and messaging structure
Native English speaker or culturally fluent in U.S. communication style
Comfort working in a remote, fast-moving, performance-driven environment
Benefits
Performance bonuses
Growth incentives
Benefits built to support their health, wellness, and professional goals
Company
Alpha Lion
Alpha Lion is an active nutrition company, best known for disrupting the industry with innovative sports performance products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Troy Adashun
Co-Founder/Chief Creative Officer
Company data provided by crunchbase