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Industrial Color · 1 month ago

Design Manager, Visual Merchandising and Experiential Design

New York, NY

Full-time

Hybrid

Mid Level

$95K/yr - $110K/yr

4+ years exp

Industrial Color is looking for a highly creative and skilled Design Manager, Visual Merchandising and Experiential Design, to play a pivotal role in translating brand narratives into compelling physical retail experiences for luxury beauty clients. The Design Manager will support the Visual Merchandising and Experiential Design teams by developing ideas for merchandising expressions, creating conceptual mockups, and ensuring alignment with marketing messaging.

EnterprisePhotography

Responsibilities

Concept Development & Visualization: Contribute to the ideation and development of innovative visual merchandising concepts and experiential design strategies that elevate brand presence and drive consumer engagement across various retail touchpoints

Creative Execution & Prototyping: Develop and execute detailed mock-ups, high-fidelity renders, and technical drawings for proposed merchandising solutions and experiential activations, ensuring design integrity and practical feasibility

Presentation & Communication: Prepare and deliver clear and engaging presentations to internal stakeholders, including marketing teams and zone partners, effectively communicating design intent and strategic rationale

Liaison & Alignment: Serve as the primary liaison between creative strategy and concept development, working closely with Project Managers in Visual Merchandising and Experiential Design to translate strategic vision into actionable directives and guidelines

Marketing Integration: Ensure all visual merchandising and experiential designs are fully aligned with marketing strategies and messaging, effectively supporting campaigns and product launches

Global & Local Adaptation Support: Collaborate with regional/zone teams to support the adaptation and localization of global visual merchandising guidelines and experiential concepts, ensuring relevance and impact across diverse markets

Guideline & Directive Development: Assist in the establishment, development, and maintenance of comprehensive visual merchandising guidelines, directives, and planograms to ensure consistent brand representation and execution excellence

Vendor Communication: Support coordination with external vendors and production partners to ensure high-quality execution of merchandising elements and experiential activations for strategic initiatives

Qualification

Visual MerchandisingExperiential Design3D Modeling SoftwareGraphic DesignPresentation SkillsCreative VisionCommunicationCollaborative Team PlayerOrganizational SkillsProblem-Solving

Required

Bachelor's degree in Graphic Design, Industrial Design, Architecture, Environmental Design, Visual Merchandising, or a related creative field

4-5 years of total experience in visual merchandising, retail design, or experiential marketing, preferably within a beauty, fashion, or luxury brand environment

A strong portfolio showcasing visual merchandising concepts, experiential designs, and project executions

Proficiency in SketchUp and other 3D modeling software, as well as 2D design software (e.g., Adobe Creative Suite - Illustrator, InDesign, Photoshop)

Experience with creating presentation decks

Understanding of retail environments, consumer behavior, and brand storytelling through physical spaces

Creative Vision: Demonstrated ability to conceptualize and represent engaging visual merchandising and experiential design ideas that capture brand essence

Strategic Support: Capacity to understand business objectives and marketing strategies, translating them into effective design solutions

Strong Communication: Excellent ability to articulate design concepts clearly and effectively communicate with cross-functional partners

Collaborative Team Player: Proven ability to foster strong relationships and work effectively with internal teams (marketing, sales, zones, creative) and external partners

Organizational & Detail-Oriented: Highly organized, detail-oriented, and capable of managing multiple projects efficiently, adhering to deadlines in a dynamic environment

Problem-Solving: Proactive and resourceful in addressing design and implementation challenges