Sr. Digital Marketing Specialist jobs in United States
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Evolus · 1 day ago

Sr. Digital Marketing Specialist

Evolus is a performance beauty company focused on delivering breakthrough products. They are seeking an experienced Sr. Digital Marketing Specialist to join their Marketing Team, responsible for developing and optimizing customer email journeys and collaborating with brand marketing to generate revenue across customer journeys.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Develop and maintain audience segmentation strategies based on customer behavior, lifecycle stage, demographics, and engagement data
Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey – from awareness to adoption to re-engagement
Collaborate with omnichannel and product marketing teams to align journey touchpoints with customer experience goals
Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.)
Develop and oversee execution for CRM and SMS campaigns that move customers from awareness, to education, to engagement to order, with measurable impact on revenue
Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints
Provide best practices, including trends and changes impacting platforms, design and content trends for CRM and SMS, while motivating the team to continue to upskill their CRM and SMS expertise
Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines
Own campaign reporting dashboards and communicate campaign ROI to leadership monthly
Create test-and-learn processes to continuously optimize journeys and increase conversion efficiency
Track lifecycle health, including customer activation, churn rate and re-engagement, attributed to campaigns
You are data-driven and creative; passionate about innovating within the inbox and connecting with customers through relevance
You are curious and continually learning, staying current on email best practices, privacy requirements and emerging trends (AI, AMP emails, etc.)
You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs
You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work

Qualification

Email marketingDigital campaign managementMarketing automation platformsA/B testingHTML/CSSData analysisProject managementCommunication skillsAttention to detailAdaptability

Required

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field
3+ years of experience in email marketing, or digital campaign management
Proven track record of creating, launching and optimizing email and SMS campaigns
Experience developing automated journeys and segmented campaigns
Knowledge of personalization, A/B multivariate testing, and dynamic content strategies
Strong editing skills with attention to detail and brand consistency
Proficiency with marketing automation platforms (SalesForce Marketing Cloud)
Basic knowledge of HTML/CSS and email best practices (deliverability, testing, analytics)
Proven ability to analyze campaign data and optimize performance based on insights
Excellent organization, communication, and project management skills
Adaptable, curious and proactive in learning new tools

Preferred

Coursework or certification in digital marketing or email marketing
Familiar with AMP for Email and Google Analytics tools for performance tracking
Experience in pharmaceutical or regulated industry preferred (understanding of medical/legal/regulatory review processes for FDA-regulated products)

Benefits

Medical, dental and vision benefits
Employer covered life insurance
Short-term disability
401k match
New hire equity
Long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses
Mental health and wellbeing resources
Flexible paid time off program for exempt employees
Paid time off accrual plan for non-exempt employees
Holiday soft closure between the Christmas and New Years holidays
Regularly catered team meals at our Evolus Headquarters
Fully stocked kitchen (Kombucha & Coffee included)

Company

Evolus

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Evolus medical aesthetics focused on providing physicians and their patients with expanded choices in aesthetic procedures and treatments.

Funding

Current Stage
Public Company
Total Funding
$574M
Key Investors
Pharmakon AdvisorsOxford Finance LLC
2025-05-05Post Ipo Debt· $150M
2024-03-11Post Ipo Equity· $50M
2021-12-14Post Ipo Debt· $125M

Leadership Team

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David Moatazedi
President and CEO
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Tatjana Mitchell
Chief Financial Officer at Evolus (NASDAQ: EOLS)
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Company data provided by crunchbase