SentinelOne · 6 days ago
Sr. Partner Marketing Manager
United States
Full-time
Hybrid
Senior Level, Lead/Staff
$129K/yr - $167K/yr
10+ years expSentinelOne is redefining cybersecurity with AI-powered innovation. The Sr. Partner Marketing Manager will lead the go-to-market strategy and manage marketing relationships with reseller partners, focusing on maximizing pipeline generation and revenue through strategic initiatives and collaboration with sales teams.
Artificial Intelligence (AI)Cyber SecurityNetwork SecuritySecurity
Responsibilities
Create strategic quarterly and annual business plans with assigned partners
Articulate business goals and actively drive account mapping, joint programs, and enablement in close partnership with the National Partner Manager (NPM) and Field Marketing Manager (FMM)
Proactively identify and execute Go-to-Market (GTM) opportunities and joint marketing programs designed to accelerate pipeline growth and maximize ROI
Present quarterly plan to internal and partner executives with focus on business outcomes
Own the full campaign lifecycle—from ideation and budgeting through execution and reporting—for both partner-led and SentinelOne-led events and programs
Lead cross-functional and regional planning sessions to ensure marketing activities are fully aligned with regional sales priorities and goals
Develop a tight interlock with global partner marketing, field marketing, and partner managers to deliver one plan aligned to regional sales goals
Own the management of Market Development Funds (MDF), including securing approvals, ensuring compliance, and maximizing the return on investment
Drive timely and accurate Proof of Performance (POP) collection, including list uploads and data cleansing, to enable sales follow-up and conduct regular pipeline inspection to measure effectiveness and lead conversion
Develop and deliver a strategic point of view to the business on marketing performance through reporting on key metrics such as ROI, engagement with key named accounts, partners & Paladins (technical champions) enabled, and demonstrating the direct impact of marketing activities on joint partner pipeline
Develop and manage partner enablement programs (e.g., floor days, call blitzes, training) to educate partner sales teams on our value proposition and latest campaigns while bringing the SentinelOne brand to life
Maintain consistent and high-quality internal communication regarding partner activities, results, and opportunities, ensuring full visibility across sales and channel leadership
Qualification
Required
10 years of experience in B2B marketing, preferably within cybersecurity
Proven track record of developing and executing successful partner marketing campaigns
Familiarity with partner co-marketing strategies and MDF program usage
Strong understanding of partner ecosystems and go-to-market strategies
Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
Analytical mindset with the ability to interpret data and translate insights into actionable strategies
Proficiency in marketing tools and platforms such as Impartner, GlassHive, Salesforce, or similar
Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
Self-motivated, with a results-driven approach and the ability to work independently
Creative thinker with a collaborative mindset
Strong project management skills and attention to detail
Knowledge of current trends and challenges within partner ecosystems
Preferred
Multilingual preferred
Benefits
Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
Unlimited PTO
Industry leading gender-neutral parental leave
Paid Company Holidays
Paid Sick Time
Employee stock purchase program
Disability and life insurance
Employee assistance program
Gym membership reimbursement
Cell phone reimbursement
Numerous company-sponsored events including regular happy hours and team building events
Company
SentinelOne
SentinelOne is an autonomous cybersecurity solution company.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$696.52MKey Investors
Tiger Global ManagementInsight PartnersRedpoint
2021-06-30Post Ipo Equity
2021-06-30IPO
2020-11-11Series F· $267M
Leadership Team
Tomer Weingarten
Co-Founder and CEO
Rob Salvagno
SVP Corporate Development
Recent News
2026-01-20
2026-01-19
Company data provided by crunchbase