Enova International · 1 week ago
Marketing Lead, Paid Media (Hybrid)
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$90K/yr - $130K/yr
8+ years expEnova International is a leading financial technology company that provides online financial services through its AI and machine learning-powered platform. They are seeking a Paid Media Lead who will drive customer acquisition through various paid media channels while collaborating with cross-functional teams to optimize marketing strategies and performance.
ConsumerCreditFinanceFinancial Services
No H1B
Responsibilities
Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals
Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling
Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels
Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets
Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives
Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns
Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, or Finance
Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood
8-10 years experience in offline and online paid media management with proven results
Strong analytical and project management skills--detail oriented
Approach to business challenges with a problem-solving mindset is critical
Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance
Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions
Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations
Strong interpersonal and communication skills—both written and verbal
Exhibit ability to organize thoughts, communicate professionally and concisely
Benefits
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day…Plus so much more!
Company
Enova International
Enova International (NYSE: ENVA) is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$900M2024-08-12Post Ipo Debt· $500M
2023-12-04Post Ipo Debt· $400M
2014-11-13IPO
Leadership Team
Scott Cornelis
Chief Financial Officer
Cory Kampfer
President of SMB Lending at Enova International
Recent News
2025-12-19
Company data provided by crunchbase