Senior Manager, Demand Generation and Performance Marketing - Factor for Business (B2B) jobs in United States
cer-icon
Apply on Employer Site
company-logo

HelloFresh · 3 weeks ago

Senior Manager, Demand Generation and Performance Marketing - Factor for Business (B2B)

positionNew York, NY, United States
timeFull-time
remoteOnsite
senioritySenior Level
money$130K/yr - $152K/yr
date5+ years exp

HelloFresh is a fast-growing company that offers chef-crafted, dietitian-designed meals to businesses. The Senior Manager of Demand Generation and Performance Marketing will be responsible for building the B2B marketing engine from the ground up, focusing on customer acquisition strategies and optimizing performance marketing campaigns.

B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
check
H1B Sponsor Likelynote

Responsibilities

Build the B2B marketing engine: Develop and execute multi-channel paid acquisition strategies (e.g., LinkedIn, Google Ads), email marketing nurture campaigns, referral program and conversion-focused landing pages from scratch
Own two distinct funnels: Self-Service Conversion: Drive new customer sign-ups through our automated, self-service flow. Lead Generation: Generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close
Manage the budget: Own the performance marketing budget and optimize all campaigns for key B2B metrics, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS
Drive optimization: Continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates
Track and report: Monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership
Partner with the team: Work closely with the Business Development Manager to ensure a seamless MQL-to-SQL handoff and with the Customer Experience Manager to ensure the self-service flow is effective
Leverage Hubspot: Build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM

Qualification

Performance marketingB2B marketingEmail marketing automationHubSpotData analysisCommunication skillsProblem-solvingCross-functional collaboration

Required

5-7 years of hands-on experience in performance marketing, preferably in a high-growth startup environment with B2B and e-commerce/DTC experience
A proven track record of building and scaling paid acquisition channels (especially LinkedIn and SEM) and email marketing automation
Deep, expert-level experience with marketing automation and CRM platforms (HubSpot preferred)
Strong analytical skills and the ability to translate data into actionable insights
Excellent communication skills and the ability to work cross-functionally with sales and leadership

Preferred

Experience in food, wellness, or B2B perks industries

Benefits

401K company match that vests immediately upon participation
Team bonus opportunities
Generous PTO and flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Company

HelloFresh

twittertwittertwitter
Glassdoor3.7
company-logo
HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
dateFounded in 2011
location
Berlin, Berlin, DEU
people-size10001+ employees
web-link
http://www.hellofreshgroup.com

H1B Sponsorship

HelloFresh has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)

Funding

Current Stage
Public Company
Total Funding
$367.46M
Key Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M

Leadership Team

leader-logo
Dominik Richter
CEO and Founder
linkedin
leader-logo
Sebastien Tron
Vice President, Growth Opportunities
linkedin

Recent News

MarketScreener
Financial Sector Shines as Automakers Slash Dividends
2025-12-24
SmartCompany
ACCC sues HelloFresh and Youfoodz over alleged subscription ‘traps’
2025-12-17
Investing.com
Is AI the next big threat to online retailers and food delivery?
2025-12-14
Company data provided by crunchbase