Funko · 5 days ago
Lifecycle Marketing Automation Specialist
Everett, WA
Full-time
Onsite
Mid Level
$27.40/hr - $34.61/hrFunko is a purveyor of pop culture and licensed-focused collectibles company, and they are seeking a Lifecycle Marketing Automation Specialist. This role is responsible for designing, building, and optimizing automated campaigns to enhance customer engagement and retention across Funko.com and Loungefly.com.
ArtCollectiblesToys
Responsibilities
Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
Audit existing automation setup and identify improvements and optimization opportunities
Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
Keep up with industry trends and best practices, identifying opportunities for testing and optimization
Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership
Qualification
Required
Proven experience managing email automations and flows within Klaviyo or similar platforms
Strong understanding of CRM and lifecycle best practices
Experience with segmentation, A/B testing, and performance reporting
Proficiency in tools such as GA4, Klaviyo and customer data platforms
Curiosity to test new tools, strategies, and CRM Trends
Preferred
Experience working in ecommerce and licensed products a plus
Benefits
Competitive compensation package
Full benefits
401(K) plan with matching contributions from the company
Company
Funko
Funko provides branded pop culture products to a diverse range of consumers and retail channels.
Founded in 1998
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$263MKey Investors
TCG
2022-05-05Post Ipo Secondary· $263M
2017-11-01IPO
2015-11-02Acquired
Leadership Team
Yves LePendeven
Chief Financial Officer
Brian Mariotti
Chief Creative Officer
Recent News
2026-01-16
Business Wire
2026-01-13
Company data provided by crunchbase