UpKeep · 1 month ago
Sr. Growth Manager
United States
Full-time
Remote
Mid, Senior Level
$125K/yr - $145K/yr
3+ years expUpKeep is a fast-scaling SaaS company focused on reinventing maintenance through AI-powered solutions. They are seeking a strategic Sr. Growth Manager to lead event marketing programs and full-funnel campaign execution that drives revenue growth.
Computer Software
Responsibilities
Build, manage, and optimize campaigns that generate MQLs and that convert into revenue
Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships
Run experiments at speed: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does
Optimize lead flow and funnel conversion: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs
Measure relentlessly: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo)
Partner cross-functionally: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns
Innovate demand creation: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook
Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets
Qualification
Required
3–6+ years of B2B SaaS marketing experience (mid-market/enterprise focus a plus)
Proven track record of building and scaling demand gen programs that drove measurable pipeline growth
Deep channel expertise (LinkedIn Ads, Google Ads, SEO, email automation, ABM platforms like Demandbase/6sense)
Comfortable with data and attribution—you live in Salesforce, HubSpot/Pardot, and Excel
A growth mindset: you obsess over experiments, you're not afraid to try unconventional campaigns, and you know how to pivot fast
Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
Collaboration chops: can partner with Sales and Product Marketing but hold your own on performance conversations
Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment
Experience tracking and reporting on attribution across online and offline sources
Preferred
Experience supporting full-funnel ABM programs across multiple channels
Background in scaling programs from the ground up within a high-growth environment
Direct experience using AI tools for marketing execution or experimentation
Experience planning and executing field marketing events
Benefits
Annual bonus
Benefits
Equity
Company
UpKeep
UpKeep Asset Operations Management Platform is a mobile first CMMS, EAM & IIoT suite of solutions proven to streamline the work order process and take you from reactive to preventive maintenance.
Founded in 2014Los Angeles, California, US
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Chan, CMRP
Founder and CEO
Recent News
prnewswire.co.uk
2025-07-07
Company data provided by crunchbase