Lustre · 1 month ago
Brand Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years expLustre is a creative agency that specializes in branding and design services, working with elevated brands. They are seeking a Brand Strategist to conduct research, create positioning recommendations, and collaborate on visual direction while maintaining clear communication with clients and the team.
AdvertisingBrand MarketingCreative AgencyGraphic Design
Responsibilities
Conduct research and planning for new branding projects, including reviewing client materials, performing competitive audits, and identifying insights and opportunities to help shape creative direction
Create positioning recommendations, value propositions, brand pillars, personalities, tone of voice guidelines, and language principles
Write headlines, taglines and key brand messages
Collaborate on visual direction and concept development with the Creative Director and design team
Prepare and present strategic concepts and messaging to clients with clarity and confidence
Write copy for websites, packaging, taglines, campaigns, social media, and brand guideline documents
Contribute to Lustre’s own marketing efforts including case studies and social media posts
Provide light eCommerce UX insight to ensure strategy and user behavior work together
Maintain clear communication with clients and your team through calls, Slack, and Asana
Have fun, collaborate across disciplines, and speak up whenever you need support
Qualification
Required
Has 4-8 years of agency experience in B2C brand strategy, messaging, copywriting, or similar strategic roles (this is a requirement)
Loves developing brand stories and bringing clarity to complex ideas through strategic frameworks
Is a strong writer who can shift between conceptual thinking and polished execution
Is curious about consumer psychology, category dynamics, and cultural trends
Pays close attention to detail and is proactive in solving problems before they arise
Enjoys working remotely but thrives in collaborative environments
Is comfortable presenting to clients and guiding discussions with confidence and warmth
Company
Lustre
Lustre is a marketing-minded creative agency that offers branding and design services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
L
Lauren Turle
Founder
Company data provided by crunchbase