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Georgia-Pacific LLC · 1 day ago

Associate Creative Lead - Dixie

Atlanta, GA

Full-time

Onsite

Senior Level

7+ years exp

Georgia-Pacific LLC is seeking an Associate Creative Lead to guide creative excellence for the Dixie® brand across B2B and B2C channels. This role involves leading creative direction, fostering stakeholder partnerships, and supporting a high-performing creative team to ensure quality and alignment with brand objectives.

Clean EnergyManufacturingNatural Resources

Hiring Manager

Brian Smith, CIR

Responsibilities

Develop deep expertise in the Dixie® brand, including positioning, tone of voice, products, category dynamics, audiences and customers

Ensure consistent brand stewardship and high-quality creative across integrated campaigns, social content, shopper marketing, eCommerce/PDP, web and digital experiences, email marketing, and sales enablement

Lead creative direction for priority initiatives, ensuring work is insight-driven and aligned to strategic objectives

Serve as the primary creative partner for Dixie® stakeholders

Translate business goals, insights, and marketing priorities into clear creative strategies, briefs, and execution plans

Anticipate needs, identify opportunities, and recommend ideas or efficiencies that support the brand’s objectives and improve the creative process

Build and support a high-performing creative team aligned to the Dixie® business

Create clarity for the team by setting strong expectations, aligning on priorities, and ensuring everyone understands where to focus

Foster a culture of learning, inclusion, accountability, experimentation and creative excellence

Provide creative leadership that helps clarify project needs and priorities and ensures the right level of creative involvement across Dixie initiatives

Partner with project managers and producers to manage timelines, capacity, and risks

Leverage Workfront and performance data to inform decision-making and improve ways of working

Qualification

Creative leadershipBrand expertiseMulti-disciplinary workMarketing channels understandingConsumer insightsTeam collaborationPresentation skillsProject management

Required

7 years of creative experience in an agency or in-house environment leading creative teams and guiding multi-disciplinary work

Portfolio demonstrating excellence across brand, social, shopper, and/or digital content

Experience presenting work and recommendations to senior leaders

Understanding of marketing channels, consumer insights, and content ecosystems

Benefits

Medical

Dental

Vision

Flexible spending and health savings accounts

Life insurance

ADD

Disability

Retirement

Paid vacation/time off

Educational assistance

Infertility assistance

Paid parental leave

Adoption assistance

Company

Georgia-Pacific LLC

Glassdoor3.7

Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.

Founded in 1927

Atlanta, Georgia, USA

10001+ employees