Green Thumb Industries (GTI) · 11 hours ago
Lifecycle Marketing Manager (THC Beverage)
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yr
4+ years expGreen Thumb Industries (GTI) is expanding its team to enhance customer relationships and drive growth for its DTC brand portfolio. The Lifecycle Marketing Manager will develop and execute strategies to increase customer lifetime value and improve subscription health while collaborating with brand marketing teams and managing email marketing within Klaviyo.
Alternative MedicineCannabisMedical
Responsibilities
Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance
Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win-back, and upsell/cross-sell programs
Own email marketing strategy and execution within Klaviyo — including campaign planning, segmentation, creative briefing, testing, and performance reporting
Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows
Collaborate with brand marketing teams (RYTHM, Señorita, and incredibles) to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities
Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full-funnel customer journey
Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on-brand delivery
Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates
Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness
Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts
Maintain compliance with email marketing best practices and privacy regulations
Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve GTI’s customer engagement and loyalty strategies
Qualification
Required
4+ years of experience in retention, lifecycle, or CRM marketing, ideally within e-commerce, CPG, or consumer brand environments
Hands-on experience with Klaviyo, including campaign management, segmentation, and automated flows
Experience with Recharge or equivalent subscription management platforms
Strong analytical skills with experience in cohort analysis, A/B testing, and reporting
Proven ability to collaborate cross-functionally and translate data insights into actionable marketing strategies
Excellent project management and communication skills; comfortable managing multiple brands and stakeholders
Creative thinker with a passion for customer experience and lifecycle optimization
Self-starter who thrives in a fast-paced, entrepreneurial environment
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Preferred
Bachelor's degree in marketing, Business, or related field preferred
Experience in cannabis, beverage, or consumer packaged goods a plus
Benefits
Discretionary annual incentive program driven by organization and individual performance
Company
Green Thumb Industries (GTI)
Green Thumb Industries Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$229.15MKey Investors
Valley National Bank
2024-09-12Post Ipo Debt· $150M
2021-04-30Post Ipo Equity
2018-10-17Post Ipo Equity· $78.08M
Leadership Team
Anthony Georgiadis
President
Recent News
New Cannabis Ventures
2026-01-09
2025-12-31
2025-12-17
Company data provided by crunchbase