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Mattel, Inc. · 1 month ago

Director, Consumer Marketing & Relationship Management

El Segundo, CA

Full-time

Onsite

Director/Executive

$190K/yr - $215K/yr

10+ years exp

Mattel is a leading global toy and family entertainment company that creates innovative products and experiences. The Director of Consumer Marketing & Relationship Management will lead the enterprise approach to CRM, Loyalty Programs, and Brand Storytelling, focusing on data-driven strategies to deepen consumer engagement and drive long-term value across the Mattel portfolio.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Define the enterprise vision for CRM, loyalty, and lifecycle marketing

Embed relationship marketing into brand and campaign strategies across all consumer touchpoints

Integrate loyalty and CRM programs into content, partnerships, and marketing activations to maximize impact and retention

Lead the strategic evolution of loyalty programs that strengthen emotional and transactional connections with consumers

Partner with analytics to identify engagement opportunities and optimize consumer journeys

Oversee CRM strategy, including segmentation, lifecycle planning, and personalization

Own the global promotional calendar, ensuring cross-brand alignment and discipline

Define promotional guardrails and frameworks that drive sales while protecting brand equity

Collaborate with eCommerce, Paid Media, and Brand Marketing to integrate campaigns across channels

Partner with Brand and Creative teams to craft lifestyle and storytelling strategies that expand consumer affinity

Champion new approaches to content and experience that strengthen Mattel’s connection with consumers

Ensure every campaign builds both short-term conversion and long-term brand equity

Lead and develop a high-performing team across CRM, loyalty, and promotional strategy

Serve as a strategic advisor within the marketing leadership team, shaping enterprise marketing priorities

Collaborate across functions to ensure consistent consumer engagement and global alignment

Qualification

CRM expertiseDigital marketing experienceLoyalty program strategyAnalytical acumenBrand storytellingLeadership presenceTeam collaborationGrowth mindset