Samsara · 1 month ago
Sr. Customer Marketing Manager - References
United States
Full-time
Remote
Senior Level, Lead/Staff
$111K/yr - $168K/yr
8+ years expSamsara is the pioneer of the Connected Operations™ Cloud, helping improve the safety, efficiency, and sustainability of physical operations across various industries. The Senior Customer Marketing Manager, References will build and scale a world-class customer reference program to amplify customer voices and drive advocacy, directly influencing the company's growth and market leadership.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach
Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self-serve and find the right advocate for their needs
Lead the customer reference program: Evolve the program to meet growing demand across go-to-market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences
Empower Sales to win more efficiently: Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands-on support, self-service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience
Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross-functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise
Foster advocate engagement at scale: Establish lifecycle-style approach to continuously engage advocates, going beyond one-off references or acts of advocacy. Build a sense of community among advocates that strengthens the Samsara brand; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer-facing portal
Measure and optimize program impact: Analyze program performance to improve reference efficacy, drive adoption, and align with business goals. Gather feedback from internal stakeholders and continuously refine the program for maximum impact, leveraging AI and automation workflows to optimize efficiency and performance of the program
Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
8+ years of experience in customer advocacy or marketing program/project management
Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge) and AI solutions
Passionate about elevating the customer experience and building lasting relationships
Thrives in an agile, fast-paced environment with multiple moving priorities
Exceptional organizational skills and the ability to manage complex projects with competing deadlines
Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels
Outstanding written and verbal communication skills, with a keen eye for detail
Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives
Bachelor's degree or equivalent experience is required
Preferred
Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy
Ability to leverage data and analytics tools like Google Analytics or Tableau to measure program impact and optimize strategies
Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty
Strong cross-functional collaboration and storytelling skills to drive alignment and inspire both internal teams and external advocates
Benefits
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase