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People Inc. · 1 day ago

Senior Director Product, Supply & Signal

New York, NY

Full-time

Hybrid

Director/Executive

$200K/yr - $215K/yr

10+ years exp

People Inc. is seeking a Senior Director of Product, Supply & Signal to lead the evolution of their intent and identity signal ecosystem. This role involves building frameworks connecting publisher data and audience intelligence while ensuring compliance and transparency in advertising practices.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Define and own the roadmap for D/Cipher+ signal architecture, ensuring signals derived from identity, intent, and publisher data are unified and actionable

Partner with Data Science to build frameworks that merge identity resolution, audience intent, and engagement signals into predictive targeting and optimization models

Oversee the design and governance of core signal pipelines, including ingestion, enrichment, and validation across multiple data sources

Lead initiatives that enhance cross-partner signal interoperability, ensuring consistent taxonomy and identity mapping across internal systems and external environments

Collaborate with privacy, legal, and data governance teams to ensure compliance and transparency across all signal and identity systems

Develop methodologies to assess and rank publisher supply using intent and identity signals, tying supply quality to audience addressability and outcome performance

Partner with yield, ad operations, and data partnerships to connect publisher intelligence with optimization and monetization strategies

Build internal tools and APIs that expose signal health, match rate performance, and enrichment diagnostics for internal and partner use

Ensure publisher data and identity-based signals flow seamlessly through activation systems, supporting consistent performance and measurement visibility

Lead strategy for data collaboration and clean room integrations, enabling privacy-safe audience and signal activation across publishers and advertisers

Partner with data engineering and product teams to design scalable solutions for cross-platform identity matching and audience overlap analysis

Define product and technical requirements that enable publisher-to-advertiser interoperability through modern data exchange standards

Drive partnerships that extend our access to high-quality, privacy-compliant signal and identity data

Shape the long-term evolution of supply and signal intelligence within the D/Cipher+ platform from ingestion to activation

Drive experimentation in new forms of intent data, predictive modeling, and identity-informed optimization

Ensure infrastructure and tooling scale efficiently across open web and publisher environments, maintaining performance, accuracy, and compliance

Qualification

Identity resolutionSignal architectureData interoperabilityData pipelinesCloud environmentsPublisher data systemsStrategic problem solvingCollaboration skillsLeadership skills

Required

Bachelor's degree or equivalent preferred

10+ years of product management or data platform experience in ad tech, martech, or identity-driven media ecosystems

Deep understanding of identity resolution, signal architecture, and data interoperability within advertising technology

Proven success building or scaling contextual - or identity-based data products used for targeting, optimization, or measurement

Experience with publisher-side data systems, including first-party signal enrichment and monetization workflows

Technical fluency in data pipelines, APIs, and cloud environments (AWS, GCP, Snowflake)

Strong collaboration and leadership skills — capable of guiding cross-functional initiatives across product, data, engineering, and partnerships

Comfort balancing privacy compliance and data activation in identity and signal systems

Strategic problem solver able to translate technical capabilities into business outcomes

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Pet insurance

Accident

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (2)