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Copeland · 1 day ago

Paid Search Lead

St Louis, MO

Full-time

Hybrid

Mid Level

3+ years exp

Copeland is a global climate technologies company focused on sustainability, and they are seeking a Paid Search Lead to enhance their paid media efforts. In this role, you will manage and optimize paid search campaigns while collaborating with various teams to drive results and assess campaign effectiveness.

CleanTechHeating Ventilation and Air Conditioning (HVAC)Sustainability

No H1B

Responsibilities

Collaborate with marketing managers, campaign leads, paid media team, SEO and web team, and the project management team to develop strategy and execute paid search campaigns across the Google and Microsoft Ads ecosystems (primarily Search, some YouTube and Display)

Own and execute on all aspects of the ad process including building, monitoring, and optimizing bid and keyword strategies, audience targeting, ad copy, landing page messaging, and content strategy

Manage campaign budgets and optimizing spend according to approved marketing plan

Work closely with sales and product teams to understand customer audience and their journey

Maintain relationships with and hold accountable external advertising partners and agencies

Work closely with project managers and analytics team to identify KPIS and then assess and report on campaign effectiveness by product, medium, source, offer type, and target audience; adjust and optimize campaigns in-flight based on performance

Cultivate a data-driven mentality with an emphasis on analytics, insights, and recommendations

Make campaign and landing page recommendations based on performance analysis to ensure digital initiatives are performing optimally

Stay on top of industry trends and assist in the identification of additional in-channel initiatives for advertising purposes

Qualification

Google AdsMicrosoft AdsMedia buyingDigital marketing strategySales funnel familiarityConversion trackingPerformance analysisData-driven mentalityCampaign optimizationIndustry trends awarenessSalesforce familiarityCollaborationCommunicationCross-functional teamwork