RepeatMD · 1 day ago
Director of Performance Marketing
RepeatMD is a leading B2B SaaS company in the Aesthetics and Wellness Industry, serving over 4000 practices. They are seeking a data-driven performance marketer with over 7 years of experience to manage and optimize paid acquisition channels, driving qualified leads and supporting growth goals, particularly in preparation for a D2C product launch.
CRME-CommerceHealth CareMedicalWellness
Responsibilities
Plan, build, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads/YouTube, LinkedIn, and other platforms
Analyze campaign performance data and translate insights into actionable optimizations
Develop and test audience strategies including lookalike audiences, retargeting, and custom segments
Manage ad spend budgets and optimize for efficient CAC and ROAS
Stay current on platform algorithm changes, new products features, and industry best practices
Partner with Creative Director on ad creative strategy, copy, visuals, and landing page optimization
Build and maintain reporting dashboards to track KPIs and communicate results to stakeholders
Strategic tests on creative, copy, audiences, and bidding strategies
Partner with the Head of Growth Marketing on quarterly planning and budget allocation
Help build and execute paid acquisition strategy for upcoming D2C brand launch
Qualification
Required
7+ years of hands-on experience managing performance media campaigns, preferably for B2B SaaS
Proven track record of managing and optimizing $300K+ monthly ad budgets
Deep expertise in Meta Ads and Google Ads; LinkedIn Ads experience a plus
Strong analytical skills with experience using Google Analytics, Looker, Metabase or similar tools
Understanding of attribution models, conversion tracking, and pixel implementation
Solid understanding of the B2B SaaS business model, sales funnel and KPIs
Excellent communication skills and ability to present data-driven recommendations
Self-starter who thrives in a fast-paced, high-growth environment, ideally in an IC role at a startup or scaleup
Ability to rapidly move from strategic decision-making to hands-on execution
Experience with CRM platforms (HubSpot, Salesforce) and marketing automation tools
Preferred
Experience in wellness or aesthetics industries
Experience targeting the SMB market and/or D2C
Experience running campaigns on TikTok and Reddit
Google Ads or Meta Blueprint certifications
Company
RepeatMD
RepeatMD helps aesthetic and wellness practices grow their businesses through an inbound revenue platform that automates revenue generation.
Funding
Current Stage
Growth StageTotal Funding
$54.21MKey Investors
Silicon Valley BankMercury
2023-11-27Series A· $40M
2023-11-27Debt Financing· $10M
2023-01-20Seed· $4.21M
Leadership Team
Recent News
2024-05-12
2024-05-07
Company data provided by crunchbase