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BrickHouse Security · 1 month ago

Director of DTC Ecommerce Marketing (IoT, GPS Tracking)

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

BrickHouse Security is a leader in GPS tracking, serving consumers for more than 20 years. They are seeking a senior Director of DTC Ecommerce Marketing to lead performance, creative strategy, conversion optimization, and new channel growth for their DTC business.

Security

Comp. & Benefits

Responsibilities

Own sales, ROI, and growth for your selected DTC channels

Improve website conversion through CRO, UX improvements, and creative testing

Launch and scale new acquisition channels with clear ROAS and profitability targets

Lead creative strategy for ads, landing pages, product pages, and content

Build and execute SEO and content programs to grow organic demand

Manage internal team members and external agencies across email, SEO, creative, and analytics

Coordinate closely with PPC, Marketplace, and B2B leaders on messaging, promotions, and insights

Use data to model, forecast, and optimize performance across your channels

Qualification

DTC ecommerce marketingConversion rate optimizationSEOContent strategySocial marketingForecastingAgency managementCreative directionLifecycle marketingInfluencer marketingEnglish fluency