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Austin American-Statesman · 1 month ago

Associate Marketing Analyst, Growth and Lead Generation

901 Mission Street, San Francisco, CA, 94103, US

Full-time

Hybrid

Entry Level

1+ years exp

Hearst Bay Area is a leading media organization in Northern California, and they are seeking an Associate Marketing Analyst to drive B2B marketing performance through data-driven campaign execution and optimization. The role involves identifying and converting potential advertisers through various marketing channels while leveraging analytical skills to improve campaign efficiency.

DeliveryJournalismMedia and EntertainmentNewsPrintingPublishing

Responsibilities

Support the execution and optimization of multi-channel lead-generation campaigns across paid search, paid social, and organic platforms

Manage campaign setup, targeting, and performance tracking in HubSpot and related ad platforms

Leverage AI-driven insights and automation tools to test creativity, improve conversion rates, and increase campaign efficiency

Collaborate with sales to refine lead quality and nurture workflows that drive advertiser engagement

Create and maintain always-on lead-nurture sequences and retargeting campaigns to improve conversion rates

Manage chatbot function in HubSpot to ensure all inquiries are processed in a timely manner

Analyze campaign performance metrics to identify trends, optimize spend, and improve ROI

Assist in building dashboards and performance reports that visualize lead generation, conversion rates, and acquisition costs

Conduct experiments (A/B testing, audience segmentation, timing, etc.) to continuously improve results

Contribute to marketing budget tracking and forecasting

Ensure campaign data is accurately captured and synced across HubSpot, Salesforce (or other CRMs), and analytics tools

Create post-campaign reports that document key learnings and best practices

Assist in managing digital ad placements and organic outreach through Google, LinkedIn, Meta, and other platforms

Optimize landing pages, ad copy, and targeting strategies to maximize engagement and lead quality

Collaborate with internal creative teams to ensure campaigns align with brand standards

Explore emerging digital channels (e.g., Reddit Ads, TikTok, programmatic display) to diversify lead acquisition

Maintain campaign calendars, timelines, and reporting schedules

Support process improvements in marketing automation, including HubSpot workflow optimization

Contribute to the adoption and effective use of new AI and analytics tools

Partner with cross-functional teams (sales, product marketing, design) to align campaigns with business goals

Collaborate with the content marketing team to develop high-performing assets (landing pages, emails, social posts)

Assist with marketing events as needed (not required)

Document and share process improvements and tool usage guides

Qualification

HubSpotGoogle AdsSalesforceGoogle AnalyticsAI-driven marketing toolsAnalytical mindsetCuriosityCommunication skillsOrganizational skillsAdaptability

Required

1–3+ years of experience in marketing, digital advertising, or growth marketing (internships included)

Strong analytical mindset with proficiency in data interpretation and performance tracking

Excellent organizational and communication skills; comfortable working cross-functionally

Curiosity, adaptability, and enthusiasm for learning in a fast-paced media environment

Preferred

Familiarity with HubSpot, Google Analytics, Salesforce, and ad platforms (Google Ads, LinkedIn, Meta) is a plus

Interest in AI-driven marketing tools and automation technologies

Benefits

Medical, Dental, and Vision coverage to keep you and your family healthy

Competitive retirement plan with matching program in most markets

Generous Paid Time Off

Support for growing families, with paid leave for new parents

Financial support for the care of your loved ones

Be your best self with our mental wellness benefits

Inclusive healthcare designed for every individual’s unique needs

Helping you along every step of your family journey

We care about your pets, too – helping you keep them happy and healthy

Company

Austin American-Statesman

The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas.

Founded in 1871

Austin, Texas, USA

501-1000 employees