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ICON plc · 3 days ago

Digital Media Buyer

United States

Full-time

Remote

Mid Level

3+ years exp

ICON plc is a world-leading healthcare intelligence and clinical research organization. They are seeking a Digital Media Buyer to join their Patient Recruitment Solutions digital team, responsible for digital advertising material and campaign development, implementation, and reporting.

Biotechnology

Responsibilities

Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies

Draft patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets

Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies

Produce reports and recommendations concerning current and future advertising and patient recruitment strategies

Monitor and optimize the performance of all digital marketing campaigns and assess performance against goals (ROI and KPIs)

Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets

Assist in planning, implementing, and monitoring ongoing presence on social media platforms

Liaise with media agencies and external vendors to support patient recruitment initiatives

Qualification

Digital campaign managementMaterials developmentClinical trials experienceGoogle advertisingSocial media marketingMicrosoft Office SuiteBachelors degreeCommunication skills

Required

3-5+ years digital campaign set up & management experience

Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify

Strong written and verbal communication skills

Experience with Microsoft Office Suite, specifically with PowerPoint

Bachelors degree

Preferred

Experience in clinical trials and drug development space

Benefits

Various annual leave entitlements

A range of health insurance offerings to suit you and your family’s needs.

Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.

Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.

Life assurance

Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.

Company

ICON plc

Glassdoor3.7

Since our foundation in Dublin, Ireland in 1990, our mission has been to help our clients to accelerate the development of drugs and devices that save lives and improve quality of life.

Founded in 1990

Dublin, IE

10001+ employees