Nylabone · 1 month ago
Retail Media Specialist
Neptune, NJ
Full-time
Onsite
Entry, Mid Level
2+ years expCentral Garden & Pet is seeking a Retail Media Specialist to join their Digital Marketing and E-Commerce Team. This role focuses on executing Sponsored Ads campaigns on major platforms like Amazon, Walmart, and Chewy, while supporting campaign optimizations, keyword research, and budget tracking.
Consumer GoodsManufacturing
Responsibilities
Support the Retail Media Manager in the tactical execution of Sponsored Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display) on Amazon, Walmart, and Chewy
Support hands-on keyboard campaign setup, management, optimizations, and reporting
Develop and collaborate on keywords, targeting, and overall campaign strategy
Manage continuous improvement of campaign performance and track against a robust set of KPIs (ROAS, CPC, CTR, NTB, Sales, ROI, Share of Voice)
Create actionable insights and recommendations in conjunction with the Retail Media Manager
Oversee campaign budget pacing and assist the Retail Media Manager in budget tracking
Collaborate with Digital Marketing and Creative to create impactful imagery and video content to use in ad campaigns
Collaborate with vendor and marketplace sales leads to align campaign coverage with inventory changes and promotions/key tentpole events
Work cross-functionally with Inventory Planning, Creative, Content, PIM Team, Sales, Brand Marketing, and Digicomm
Qualification
Required
2+ years' experience in managing and optimizing Amazon Sponsored Ads campaigns for multiple brands and/or clients simultaneously
4-year college degree or equivalent experience in marketing, business, analytics, or related field
Strong analytical skillset, proven ability to analyze and interpret data, prepare and present reporting, and communicate results, insights, and recommendations
Experience in Microsoft Office is required (Word, Excel, PowerPoint)
Ability to manage multiple projects simultaneously, meet deadlines, and collaborate cross-functionally in a highly matrixed and fast-paced environment
Highly analytical, organized, proactive, and has a positive attitude
Preferred
Experience with Amazon DSP, Walmart Connect, Chewy, Criteo, Citrus Ad, Instacart Ads, and other ad platforms
Preferred experience with retail media campaign management/reporting tools such as Pacvue, Skai, Perpetua, CommerceIQ, and Teikametrics, as well as marketplace insights platforms like Helium 10, Jungle Scout, Profitero, Stackline, etc
Certifications for Amazon Advertising (Foundations, Sponsored Ads, Optimization, Video Ads) and Walmart Connect (Retail Media) are preferred
Experience managing Amazon Sponsored Ads campaigns in a hybrid 1P/3P business
Benefits
Comprehensive Medical, Dental, and Vision Insurance.
Free Life and Disability Insurance.
Health and Dependent Care Flexible Spending Accounts.
401k with a 3% company match and annual employer discretionary contribution.
Paid vacation, holidays, and sick time.
Employee Assistance Program.
Access to thousands of free online courses.
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with a cash bonus.
Access to on-demand pay.
Paid parental leave.
Company
Nylabone
Nylabone is a consumer goods company that manufactures dog chews, bones, treats, and toys.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-12-05
Company data provided by crunchbase