Digital Marketing and Product Content Specialist jobs in United States
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McNICHOLS CO. · 1 month ago

Digital Marketing and Product Content Specialist

positionTampa, FL
timeFull-time
remoteOnsite
seniorityEntry Level
date1+ years exp

McNICHOLS is a leading supplier of metal products, and they are seeking a Digital Marketing and Product Content Specialist to support the creation and optimization of digital content. This role involves maintaining accurate product data, enhancing customer experience through digital assets, and collaborating with marketing teams to ensure SEO-optimized content across platforms.

E-CommerceMiningPrecious Metals

Responsibilities

Support the accuracy and enrichment of product data within the Product Information Management (PIM) platform
Maintain digital assets, imagery, and metadata to support marketing campaigns and online catalog initiatives
Conduct regular quality assurance checks for website content, links, and product data accuracy
Assist with building and updating web pages and digital assets within the company's CMS (WordPress)
Partner with marketing and product teams to ensure consistent, complete, and SEO-optimized content across all digital touchpoints
Collaborate with the Sr. Digital Marketing Specialist to implement content optimization, keyword updates, and UX improvements
Assist in tracking and reporting on content performance metrics and SEO indicators
Participate in website testing, audits, and special digital projects as assigned
Maintain organized documentation for web content processes and PIM updates

Qualification

Digital MarketingContent ManagementSEO FundamentalsProduct Information ManagementWordPressMicrosoft Office SuiteHTML/CSSOrganizational Skills

Required

Associate's or Bachelor's degree in Marketing, Communications, Information Management, or a related field
1–3 years of experience in digital marketing, content management, or product management (internships included)
Familiarity with Content Management Systems (CMS), preferably WordPress
Strong attention to detail and ability to manage multiple content workflows
Working knowledge of SEO fundamentals and metadata best practices
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred

Experience with product data management systems or PIM platforms a plus
Basic understanding of HTML/CSS and website administration concepts preferred
Positive attitude, strong organizational skills, and a willingness to learn and grow within a digital marketing environment

Benefits

Quarterly incentives
Great health and wellness benefits
Generous 401k matching
15 days of PTO
100% company paid life insurance
Disability
Wellness
Financial health benefits

Company

McNICHOLS CO.

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McNICHOLS CO. was founded in 1952 by the late Robert L. McNichols, whose Christian values established the organization's high ethical standards.
dateFounded in 1952
location
Tampa, Florida, USA
people-size201-500 employees
web-link
https://www.mcnichols.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
One Equity Partners
2025-10-01Private Equity

Leadership Team

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Scott McNichols
President
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