Brady Europe, Middle-East & Africa · 1 month ago
Director of Marketing, Industrial Solutions
Milwaukee, WI
Full-time
Onsite
Director/Executive
10+ years expBRADY WORLDWIDE INC is a global leader in safety, identification and compliance solutions for diverse workplaces. The Director of Marketing for Industrial Solutions will drive growth for the core industrial business by developing and executing a marketing strategy that blends performance marketing with integrated campaigns and sales enablement.
IndustrialManufacturingPrinting
Responsibilities
Develop and execute the go-to-market strategy for the Industrial Solutions portfolio, aligning marketing activities to business objectives that drive measurable revenue and market share growth
Partner with sales and product leadership to align priorities, ensuring marketing directly supports pipeline acceleration and revenue outcomes
Manage and optimize the marketing budget, allocating resources effectively across programs, channels, and product lines to maximize ROI
Lead paid media, SEO, GEO, email, catalog marketing, content, and Amazon initiatives to generate demand and accelerate pipeline
Manage merchandising of Brady's websites to deliver engaging digital experiences and optimize e-commerce conversion
Leverage technical execution, A/B testing, and analytics to continuously improve marketing ROI and effectiveness
Design and implement marketing programs that support Brady's diverse selling models, including direct-to-customer and through distributors and channel partners
Oversee campaigns, content development, product launches, sales enablement programs, and trade shows to drive pipeline and revenue
Develop and execute account-based marketing strategies targeting key accounts to maximize customer lifetime value
Stay abreast of industrial market trends, competitor activities, and customer needs. Utilize market insights to identify new opportunities and refine marketing strategies
Regularly evaluate and refine KPIs to ensure demand generation, e-commerce, content, and integrated marketing efforts are focused on high-value outcomes
Apply advanced analytics and attribution models to optimize spend and resource allocation
Leverage marketing technologies and CRM tools to improve segmentation, personalization, and attribution
Build, mentor, and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10+ years of progressive marketing and ecommerce experience, with at least 5 years in a leadership role; B2B experience preferred
Extensive experience across paid media, SEO, email, catalog marketing, Amazon, and content marketing, with demonstrated impact on revenue
Experience managing e-commerce merchandising and website optimization functions
Strong background in integrated campaigns, product launches, content strategy, sales enablement, and account-based marketing (ABM)
Highly analytical, with expertise in marketing technology, automation, CRMs, and data-driven optimization
Exceptional leadership, communication, and interpersonal skills, with a track record of building and developing high-performing teams
Ability to travel up to 25%
Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
Company
Brady Europe, Middle-East & Africa
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.
201-500 employees
H1B Sponsorship
Brady Europe, Middle-East & Africa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (5)
2023 (2)
2022 (2)
Funding
Current Stage
Growth StageRecent News
2025-06-01
2025-06-01
2025-06-01
Company data provided by crunchbase