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Curai Health · 4 weeks ago

Senior Performance & Growth Marketer

United States

Full-time

Remote

Senior Level

$175K/yr - $190K/yr

5+ years exp

Curai Health is an AI-powered, virtual multispecialty primary care clinic on a mission to improve access to care at scale. As the first Performance & Growth marketer, you will build the systems and cross-functional discipline needed to scale paid acquisition, working directly with product, design, and leadership to drive growth.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningPrimary and Urgent Care

Responsibilities

Improve the efficiency of the acquisition path—from ad click to first message—lowering CAC and increasing qualified interactions

Build search strategies from the ground up: keyword-level intent analysis, volume patterns, competitive gaps

Turn insights into experiments—testing ad creative, landing page messaging, audience segments, and campaign structure

Drive down CAC and improve conversion rates by continuously optimizing targeting, bidding, and creative

Identify and test new channels: affiliates, creator partnerships, and emerging platforms

Partner with product and design to improve landing page performance and diagnose drop-offs in the acquisition funnel

Build simple reporting that highlights what’s working, what’s not, and what needs to be tried next

Qualification

Paid acquisitionMulti-channel acquisitionA/B testingGoogle AdsAnalytical skillsConsumer marketingLanding page optimizationExperiment designHealthcare experienceClear communication