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All Careers · 1 month ago

Performance Marketing Manager (Remote)

United States

Full-time

Remote

Senior Level

$101K/yr - $126K/yr

6+ years exp

Cortica is a rapidly growing healthcare company pioneering a unique, multi-specialty approach to treating children with autism. They are seeking an innovative, results-driven Performance Marketing Manager responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals.

Staffing & Recruiting

Responsibilities

Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels

Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates

Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets

Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions

Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth

Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships

Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies

Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage

Qualification

Digital Marketing StrategySEO Best PracticesGoogle AdsData AnalyticsCampaign ManagementEmail MarketingPPC AdvertisingCRM SystemsConversion Rate OptimizationExcel ProficiencyEmerging Digital TrendsSoft Skills

Required

6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more

Strong command of SEO, PPC advertising, social media marketing, and analytics

Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms

Extensive experience with excel required for reporting purposes

Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI

Demonstrated experience with conversion rate optimization and digital marketing funnel management

Advanced knowledge of emerging digital marketing trends and technologies