Lamark · 1 month ago
Sr. Paid Search Specialist- Agency
United States
Full-time
Remote
Mid, Senior Level
2+ years expLamark Media is an integrated digital marketing firm dedicated to creating extraordinary marketing campaigns. They are seeking a Senior Paid Search Specialist to lead the execution and optimization of paid search programs across client accounts, leveraging deep platform expertise to drive performance improvements.
AdvertisingMarketingWeb Design
Responsibilities
Own end-to-end execution and optimization of Paid Search campaigns across Google Ads, Microsoft Ads, and relevant platforms
Analyze performance data to diagnose issues, uncover opportunities, and translate findings into actionable recommendations
Develop testing roadmaps, including audience, bidding, creative, and structural experiments, to drive continuous improvement
Articulate how tactical actions connect to broader business and marketing goals, both internally and in client conversations
Produce high-quality reports, insights, and performance narratives that clearly explain impact and next steps
Serve as a thought partner to Paid Search Managers and Associate Directors in strategic planning conversations
Identify workflow gaps, process improvements, or automation opportunities and contribute to solution development
Provide informal mentorship to junior specialists, offering guidance on troubleshooting, analysis, and execution
Collaborate with creative, analytics, and client services teams to ensure integrated, aligned campaign execution
Qualification
Required
2-4 years hands-on Paid Search experience managing complex, multi-platform campaigns
Advanced understanding of Google Ads & Microsoft Ads including campaign structure, bidding strategies, feed-based programs, audience layering, performance diagnostics, and automation tools
Strong analytical skills with the ability to interpret large datasets and translate them into clear business implications
Experience developing and executing structured testing programs (ad copy, audiences, bidding, landing pages, etc.)
Confident communicator with the ability to explain technical topics and performance insights to non-technical audiences
Demonstrated ability to identify business problems, connect performance to client marketing goals, and propose recommended actions
Experience working collaboratively with cross-functional teams, including creative, analytics, and client service partners
Familiarity with analytics platforms (e.g., Google Analytics, Looker Studio) and data visualization best practices
Strong written communication with the ability to craft sharp insights, POVs, and rationale behind tactical decisions
Benefits
Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity—you’ll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
Company events and industry conferences
Company
Lamark
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms.
51-200 employees
H1B Sponsorship
Lamark has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-16Private Equity
Leadership Team
Bryan Shetsky
Chief Executive Officer
Recent News
Lamar Advertising Company
2025-11-07
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2025-09-25
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2025-09-22
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