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Hometap · 5 hours ago

Manager, Organic Growth

United States

Full-time

Remote

Mid Level

$115K/yr - $130K/yr

4+ years exp

Hometap is a company dedicated to helping people get more out of homeownership through innovative solutions. They are seeking a growth-focused marketer who will drive organic acquisition through SEO, content optimization, and website experimentation.

Financial Services

Growth Opportunities

Responsibilities

Grow qualified traffic and leads from organic search channels

Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Manager—balancing keyword strategy with strong brand storytelling

Collaborate with the Brand Marketing team to shape keyword and content strategy

Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters)

Analyze and strengthen organic conversion paths across the funnel

Increase Hometap’s visibility and credibility within answers generated by leading AI models

Identify high-value prompts, topics, and question categories where Hometap should appear

Optimize content structure for large language model ingestion (entities, citations, clarity, factual framing)

Publish authoritative, well-structured content that models can easily interpret and reference

Build a monitoring framework to track when and where Hometap is surfaced in generative outputs

Improve site performance and conversion throughout the funnel

Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics

Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows

Launch and optimize interactive tools such as calculators, quizzes, and widgets to drive engagement and lead quality

Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

Qualification

SEOGrowth MarketingCROWebsite ExperimentationGenerative Engine OptimizationAnalytics ToolsContent OptimizationCuriosityTest-Learn MindsetCross-functional CollaborationAdaptability