WEX · 5 months ago
Product Marketing Manager III
United States
Full-time
Remote
Mid Level
$94K/yr - $125K/yr
3+ years expWEX Inc is seeking a customer-obsessed Product Marketing Manager to own the go-to-market strategy for their fleet solutions, particularly focusing on electric vehicle offerings. The role involves shaping product messaging, driving adoption, and enabling sales through effective marketing strategies.
Financial ServicesFinTechPaymentsSoftware
Responsibilities
Own positioning, messaging, and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV
Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers
Use customer and market insights to sharpen our differentiation in both fuel and EV segments
Drive launches and adoption
Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations
Build adoption programs that help customers onboard quickly and see value from their first use
Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction
Enable sales and marketing to win
Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers
Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively
Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption
Fuel customer and market insight
Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis
Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities
Measure adoption, funnel velocity, and win rates to make data-driven recommendations
Qualification
Required
3–5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility
Experience building go-to-market strategies, messaging, and enablement content
Strong analytical and research skills; proven ability to validate assumptions and surface insights
Exceptional writing and presentation skills
Bachelor's degree in marketing, business, communications, or related field
Preferred
Experience with fleet, energy, or EV industries a plus
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
And more
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
Sachin Dhawan
Chief Technology Officer
Recent News
Morningstar.com
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase