Hearst Newspapers · 1 month ago
Associate Marketing Analyst, Growth and Lead Generation
901 Mission Street, San Francisco, CA, 94103, US
Full-time
Hybrid
Entry Level
$30/hr - $35/hr
1+ years expHearst Newspapers is a leading media organization in Northern California, and they are seeking an Associate Marketing Analyst, Growth and Lead Generation. This role focuses on driving B2B marketing performance through data-driven campaign execution and optimization, targeting potential advertisers and partners across various marketing channels.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Support the execution and optimization of multi-channel lead-generation campaigns across paid search, paid social, and organic platforms
Manage campaign setup, targeting, and performance tracking in HubSpot and related ad platforms
Leverage AI-driven insights and automation tools to test creativity, improve conversion rates, and increase campaign efficiency
Collaborate with sales to refine lead quality and nurture workflows that drive advertiser engagement
Create and maintain always-on lead-nurture sequences and retargeting campaigns to improve conversion rates
Manage chatbot function in HubSpot to ensure all inquiries are processed in a timely manner
Analyze campaign performance metrics to identify trends, optimize spend, and improve ROI
Assist in building dashboards and performance reports that visualize lead generation, conversion rates, and acquisition costs
Conduct experiments (A/B testing, audience segmentation, timing, etc.) to continuously improve results
Contribute to marketing budget tracking and forecasting
Ensure campaign data is accurately captured and synced across HubSpot, Salesforce (or other CRMs), and analytics tools
Create post-campaign reports that document key learnings and best practices
Assist in managing digital ad placements and organic outreach through Google, LinkedIn, Meta, and other platforms
Optimize landing pages, ad copy, and targeting strategies to maximize engagement and lead quality
Collaborate with internal creative teams to ensure campaigns align with brand standards
Explore emerging digital channels (e.g., Reddit Ads, TikTok, programmatic display) to diversify lead acquisition
Maintain campaign calendars, timelines, and reporting schedules
Support process improvements in marketing automation, including HubSpot workflow optimization
Contribute to the adoption and effective use of new AI and analytics tools
Partner with cross-functional teams (sales, product marketing, design) to align campaigns with business goals
Collaborate with the content marketing team to develop high-performing assets (landing pages, emails, social posts)
Assist with marketing events as needed (not required)
Document and share process improvements and tool usage guides
Qualification
Required
1–3+ years of experience in marketing, digital advertising, or growth marketing (internships included)
Strong analytical mindset with proficiency in data interpretation and performance tracking
Excellent organizational and communication skills; comfortable working cross-functionally
Curiosity, adaptability, and enthusiasm for learning in a fast-paced media environment
Preferred
Familiarity with HubSpot, Google Analytics, Salesforce, and ad platforms (Google Ads, LinkedIn, Meta) is a plus
Interest in AI-driven marketing tools and automation technologies
Benefits
Medical, Dental, and Vision coverage to keep you and your family healthy
Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
Paid Parental Leave: Support for growing families, with paid leave for new parents
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
Be your best self with our mental wellness benefits
Inclusive healthcare designed for every individual’s unique needs
Helping you along every step of your family journey
We care about your pets, too – helping you keep them happy and healthy
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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