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Universities of Wisconsin · 1 month ago

University Web and Digital Media Designer

Kenosha, WI

Full-time

Onsite

Mid Level

$45K/yr - $55K/yr

The Universities of Wisconsin is seeking a University Web and Digital Media Designer who will be responsible for developing, designing, and maintaining the user interface and overall user experience for the university website and web applications. The role includes ensuring accessibility compliance, providing guidance on user-centered practices, and analyzing digital content and web performance for continuous improvement.

Higher Education

No H1B

Responsibilities

Implements graphical and style standards for websites

Serves as a subject matter expert and unit liaison to other departments to design graphics and layouts

Develops, designs, and maintains the university website, including but not limited to the overall navigation flow, layout of specific pages, and creation of individual graphic elements; ensures that all design elements, templates, and finished solutions work within a variety of browser types and screen settings, along with the constraints set by development and design

Develops and implements strategic digital media initiatives, priorities, objectives, and best practices in collaboration with leadership and other functional work units

Provides accessibility testing of the website, ensures compliance, and advises the campus community on user-centered and accessible practices

Conducts QA testing to ensure a seamless user experience and proper functionality

Provides design and functional maintenance of university websites and other electronic publications and applications

Analyzes, reports on, and continuously improve digital content, web performance, site analytics, SEO Outcomes, and user experience

Ensures accurate website URL mapping and implements 301 redirects to maintain SEO

Provides documentation and training for ongoing site maintenance

Rebuilds or replaces custom functionality/modules as needed across web platforms (i.e., Common Spot to WordPress) as applicable

Qualification

WordPressSEOHTMLCSSJavaScriptGoogle Analytics 4Accessibility standardsGraphic designProject managementCommunication skillsInterpersonal skills

Required

Bachelor's degree

Advanced knowledge of and professional experience with WordPress (including themes, plugins, and custom development)

Proven experience migrating websites from legacy CMS platforms (e.g., CommonSpot) to WordPress

Demonstrated web and graphic design skills

Demonstrated experience in Search Engine Optimization (SEO), including technical SEO knowledge, keyword research, on-page and off-page SEO, and analytics and data interpretation

Experience with HTML, CSS, JavaScript, and PHP

Experience with Google Analytics 4

Understanding of accessibility standards and practices for consistent implementation (e.g., WCAG 2.1 compliance)

Excellent attention to detail, along with project management, communication, and interpersonal skills