EXL · 1 month ago
Marketing Automation Lead
New York, United States
Full-time
Onsite
Mid, Senior Level
3+ years expEXL is seeking a passionate and technically skilled Marketing Automation Lead to enhance their marketing efforts. The role focuses on designing and optimizing CRM campaigns to improve fan engagement and lifecycle marketing initiatives.
AnalyticsBankingOutsourcing
Responsibilities
Design, execute, and optimize multi-channel CRM campaigns using Braze
Combine strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives
Collaborate with cross-functional teams to deliver personalized experiences across email, SMS, push, and in-app channels
Qualification
Required
3-6 years of experience in marketing automation
Experience with Braze
Ability to design, execute, and optimize multi-channel CRM campaigns
Strong strategic leadership skills
Hands-on development experience
Experience in campaign execution
Ability to drive fan engagement and lifecycle marketing initiatives
Collaboration skills to work with cross-functional teams
Ability to deliver personalized experiences across email, SMS, push, and in-app channels
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
MarketScreener
2025-12-24
SalesTech Star
2025-12-24
2025-12-19
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