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Critical Mass · 1 month ago

Creative Analyst

New York

Full-time

Onsite

Entry, Mid Level

$65K/yr - $75K/yr

2+ years exp

Critical Mass is a digital experience design agency, and they are seeking a Creative Analyst to leverage data-driven insights for optimizing digital marketing efforts. The role involves managing analytics content, collaborating with the Data Engineering team, and ensuring deliverables meet client needs.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Ensure that the analyses, reports, dashboards, and other deliverables fulfill client needs

Shape analytics content and provide your point of view on methodology and technology

Contribute to the ideation, development and execution of measurement strategies and frameworks

Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration

Work closely with the Data Engineering team to ensure that data are trafficked and surfaced as expected to power dashboards and regular reporting and deliverables

Keep abreast of product updates, best practices, and proactively follow up with required changes in our implementation and appropriate communications

Qualification

Digital AnalyticsData VisualizationSQLMicrosoft ExcelData AnalysisDigital Media MeasurementCommunication SkillsCritical ThinkingCollaboration

Required

2+ years' experience in Digital Analytics implementation

B.A./B.S. degree in a quantitative or technical field, including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information architecture

Advanced Microsoft Excel and Microsoft Office skills

Strong verbal and written communication skills

Considerable experience presenting directly to clients

Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau, PowerBI, and Datorama

Expertise in data analysis and storytelling

Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenarios and mockups to present ideas

Experience designing and presenting reporting deliverables to cross-functional audiences

Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX)

Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and Interactive reporting

Strong critical thinking skills: you're willing to ask questions and go the extra mile to understand processes and the why behind the work and not just the how

Expertise in digital media measurement

Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)

Preferred

M.A./M.S. degree

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)