Vice President, C&I Sales, West jobs in United States
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MaxLite · 1 month ago

Vice President, C&I Sales, West

MaxLite Inc is committed to providing energy-efficient lighting products and is seeking a Vice President of Sales for the West Region. This senior leadership role is responsible for driving strategic growth and overseeing a team to enhance market presence and achieve sales objectives across various channels.

ElectronicsManufacturing
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Responsibilities

Lead, manage, and mentor multiple Regional Sales Managers across the Western Region
Set clear expectations, define regional sales strategies, and ensure execution of sales initiatives
Recruit, train, and develop top sales talent, cultivating a high-performance culture
Conduct regular performance reviews and coach RSMs toward continuous improvement
Develop and execute the West Region sales strategy aligned with corporate goals
Oversee regional agency partners, evaluating performance and upgrading representation when needed to support growth targets
Drive revenue growth across all channels: National distribution, ESCO, contractor, national accounts markets
Identify emerging opportunities, competitive threats, and market trends, translating insights into actionable sales plans
Strengthen and expand relationships with key distributor chains at the senior management level, independents, contractors, ESCOs, LMCs, national accounts, and representative firms
Support RSMs in high-value negotiations, account strategy, and major project opportunities
Build strong relationships with customer decision-makers—purchasing, engineering, operations, and executive leadership
Engage directly with top regional customers to reinforce MaxLite’s value proposition and secure long-term partnerships
Collaborate with project, design/build, and energy teams at key distributors and ESCOs to grow the project pipeline
Support major regional project pursuits and oversee forecasting, pricing strategy, and competitive positioning
Work closely with Sales Operations and Marketing to execute promotional programs, regional launches, and targeted campaigns
Align with Product Management and Engineering to provide market insights and influence product roadmap decisions
Partner with Operations, Customer Service, and Supply Chain to ensure excellent service levels and smooth project execution
Own regional forecasting and budgeting responsibilities for the West Region
Manage regional travel, promotional, and operating expenses in alignment with corporate financial goals
Provide timely and accurate reporting to executive leadership on sales performance, competitive intelligence, lost business, and key wins
Represent MaxLite at regional and national trade shows, conferences, and industry events
Perform all other duties as assigned with minimal supervision

Qualification

Sales leadershipLighting industry experienceNegotiation skillsBusiness acumenCRM proficiencyCommunication skillsInterpersonal skillsPresentation skills

Required

Bachelor's degree in business administration, marketing, or related field; MBA highly desired
10+ years of progressive sales leadership experience, including managing regional or multi-state teams
Strong preference for experience in the lighting industry, energy services, electrical distribution, or related markets
Proven ability to lead, coach, and motivate field sales teams to exceed performance goals
Strong business acumen with experience in regional oversight, forecasting, and budgeting
Exceptional negotiation skills and experience closing large commercial/industrial or ESCO projects
Ability to think strategically while executing in a fast-paced, hands-on environment
Excellent communication, interpersonal, and presentation skills
Proficiency with CRM platforms, Microsoft Office, and digital sales tools
Must maintain a valid driver's license and clean driving record
Must be eligible to work in the United States

Benefits

Health benefits (medical, dental, vision, life & disability)
Paid time off (sick, vacation, holidays)
401(k) w/ company match

Company

MaxLite

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MaxLite is an electronic manufacturing company that designs and manufactures LEDs and CFLs.