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AmeriHealth Caritas · 23 hours ago

Director of Communications & Marketing

Southfield, MI

Full-time

Hybrid

Director/Executive

8+ years exp

AmeriHealth Caritas is seeking a Director of Communications and Marketing to develop and execute marketing and communications strategies for the Blue Cross Complete of Michigan health plan. The role involves leading efforts to enhance brand messaging, improve member outcomes, and manage communications with key stakeholders.

Health CareInformation Technology

Responsibilities

Lead marketing and communications efforts to improve member outcomes, attract and retain membership, and drive high member satisfaction, with a strong focus on measuring and evaluating results

Drive internal communications to foster an outcome-oriented culture, enhance employee engagement, and ensure team members are informed of BCC goals and key enterprise changes

Lead effective communications with key BCC stakeholders, including the state of Michigan and providers, to support the accomplishment of BCC goals

Manage daily operations of local communications and marketing functions

Provide strategic communications and marketing counsel to health plan leadership

Direct and mentor departmental staff, fostering a collaborative and high-performing team environment

Develop and execute local marketing and communications strategies in partnership with Corporate Communications, Corporate Marketing, and other shared services teams

Customize corporate marketing programs and campaigns to resonate with market-specific audiences, including members, providers, community stakeholders, legislators, and government entities

Ensure consistency and alignment with enterprise brand and editorial standards across all initiatives

Act as media liaison and spokesperson when necessary, developing strategies to secure positive media coverage

Ensure all Medicaid-related materials comply with regulatory approval requirements

Qualification

Strategic communicationsMarketing strategiesPublic Relations managementHealthcare experienceProject managementExceptional communicationPresentation skillsCustomer-focusedCritical thinking

Required

Bachelor's degree in communications, marketing, or related field

8 to 10 years of progressively responsible business experience, including at least five years managing Public Relations, Communications, or Marketing functions in a healthcare setting

Exceptional communication and presentation skills, with the ability to craft compelling messages for diverse audiences

Strategic thinker with strong project management expertise, capable of analyzing complex situations and guiding organizational responses to rapidly changing market demands

Driven, resilient, and customer-focused professional who inspires and influences at all levels while thriving in dynamic environments with sound judgment and critical thinking