Deckers Brands · 1 month ago
Director, Brand Planning and Operations - UGG
Goleta, California
Full-time
Hybrid
Director/Executive
$195K/yr - $210K/yr
10+ years expDeckers Brands is a company committed to diversity and inclusion, and they are seeking a Director of Brand Planning and Operations for their UGG brand. In this role, you will act as a strategic advisor to the leadership team, focusing on aligning brand and product strategy with operational effectiveness to drive business profitability.
ApparelFashionLifestyleLogisticsManufacturingRetailTextiles
Responsibilities
Ensure alignment between long-term brand plans, product strategy, and global merchandise financial plans
Lead development of seasonal merchandise financial plans and range plans to set and achieve brand targets
Partner with corporate strategy and brand finance to develop and execute 5-year plans tied to brand strategy
Oversee key brand reporting and analysis to measure progress against KPIs and financial targets
Serve as a knowledge base for marketplace learnings, new technologies, and industry innovations
Oversee Go-To-Market management, ensuring clarity of objectives, deliverables, and ways of working for global and regional stakeholders
Drive improvements in data consistency, communication, and operational efficiency across planning functions
Coordinate cross-functional teams to identify gaps and implement improvements in data models and reporting
Foster an inclusive, collaborative, and high-performing team environment, championing diversity and professional development
Mentor, motivate, and retain top talent, ensuring clear roles, goals, and career paths
Qualification
Required
MBA preferred; 4-year degree or equivalent combination of education and experience required
10+ years of progressive experience in strategic planning, management consulting, category management, product operations, merchandise financial planning, or related fields—ideally in footwear or apparel
Proven strategic planning and operational execution skills, with the ability to ideate solutions and drive projects to successful conclusion
Deep retail industry experience with strong understanding of merchandising, category management, GTM processes, and product creation in a global, multi-channel environment
Expert project management experience, including emerging and agile methodologies
Demonstrated success collaborating with senior executives and cross-functional teams on critical business initiatives
Experience working effectively in complex, matrixed, global organizations with diverse stakeholders
Advanced analytical and problem-solving skills, with strong business acumen and quantitative skills
Excellent verbal and written communication, interpersonal, and influencing skills
Decisive, systems thinker with a 'big picture' perspective and comfort with ambiguity and change
Passion for sport, fashion, and the intersection with culture and purpose
Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
Inspirational leader who fosters inclusion, collaboration, and continuous innovation
Demonstrates Deckers Brands' leadership behaviors: Come As You Are, Better Together, Commit To Create, Own It, Do Good and Do Great
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
Deckers Brands
Footwear & Apparel Company
1001-5000 employees
H1B Sponsorship
Deckers Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (20)
2023 (19)
2022 (27)
2021 (21)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-10-22IPO
Leadership Team
J
Jessica Boer
VP, Global Retail
A
Angela Salanoa Ogbechie
Chief Supply Chain Officer
Recent News
The Motley Fool
2025-11-16
Company data provided by crunchbase