Wati · 1 month ago
Head of Demand Generation (Global | Paid, Organic & Community Growth)
New York, NY
Full-time
Hybrid
Director/Executive
8+ years expWati is a high-growth, venture-backed SaaS company focused on empowering small and medium businesses through modern messaging solutions. They are seeking a Head of Demand Generation to design and execute a global strategy that drives awareness, engagement, and pipeline growth across various channels including paid, organic, and community-led growth.
ChatbotMessagingSaaSSoftware
Responsibilities
Define and execute Wati's global demand generation roadmap across paid, organic, and community channels
Build and execute a cross-channel strategy that creates and captures demand across all discovery and intent surfaces — paid, organic, community, and AI-driven search
Build a scalable, data-driven growth engine that balances long-term brand building with short-term pipeline creation
Collaborate with leadership to align marketing performance with revenue goals, sales pipeline, and company OKRs
Own strategy, budgeting, and execution for paid campaigns across Meta, Google, YouTube, LinkedIn, and emerging platforms
Develop high-performing creative, copy, and targeting frameworks to drive efficient CAC and ROI
Partner with Data and Product teams to implement advanced attribution and analytics models
Constantly experiment with audience segmentation, messaging, and formats to optimize for full-funnel conversion
Lead Wati's presence across AI-native search platforms (ChatGPT, Perplexity, Claude) and optimize for new discovery paradigms
Oversee social storytelling, community engagement (Slack, Discord, Reddit, LinkedIn), and influencer partnerships
Develop programs that amplify authentic voices — turning customers, creators, and partners into advocates
Hire, mentor, and inspire a global team covering performance marketing, content, and lifecycle marketing
Foster a culture of experimentation, creativity, and accountability
Partner closely with Product Marketing, RevOps, and Sales to ensure integrated campaigns and unified narratives
Own lead-to-pipeline conversion metrics; identify and remove friction across the buyer journey
Build a unified performance dashboard that connects brand activity to pipeline and revenue outcomes
Regularly present results, insights, and strategic recommendations to senior leadership
Qualification
Required
Proven Demand Gen Leader: 8-12 years of experience in B2B SaaS marketing, with 3+ years leading a demand gen or growth marketing function
Paid Marketing Expert: Deep experience running and optimizing paid programs across major digital platforms
Full-Funnel Thinker: Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive strategy
Data-Driven Operator: Strong analytical mindset; fluent in metrics, attribution, and funnel optimization
Creative Storyteller: Able to translate complex products into simple, compelling narratives that inspire SMB audiences
Team Builder: Proven track record of hiring, coaching, and scaling high-performing marketing teams
AI-Native Marketer: Curiosity and experimentation mindset around AI discovery, content generation, and search trends
Preferred
Experience working with international markets (especially the US) is a strong plus
Benefits
High Ownership, High Impact: You'll shape how Wati is discovered, perceived, and chosen worldwide
Global Reach, Startup Energy: Join a fast-growing SaaS company with real traction and an entrepreneurial spirit
Cutting-Edge Marketing: Be at the forefront of AI-driven, community-powered growth marketing
Competitive Compensation & Equity: We offer a strong package, including meaningful equity
Collaborative, Ambitious Culture: Work alongside passionate builders who love experimentation and impact
Company
Wati
Shared Team Inbox and Chatbot Builder using WhatsApp Business API
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$31.3MKey Investors
Tiger Global ManagementPeak XV PartnersSurge
2022-10-25Series B· $23M
2021-12-08Series A· $8.3M
2021-06-30Seed
Recent News
2025-01-16
Company data provided by crunchbase